The appeal of late night show hosts was (and still is) their mix of personality and taste. Makes sense that podcast hosts are becoming the new late night hosts.
new statistics from YouTube show the platform has cracked 400 million monthly video podcast watch-hours on connected TVs, saying audiences are watching podcasts in their living room in the same way TV audiences in previous decades casually consumed late-night TV.
Third-party cookies are a tool, not a strategy. They influence how marketing is delivered and measured, but they’ve never been a substitute for a sound marketing plan or strong data practices.
Substitute any form of tech or data solution for “third party cookies” above and it still holds.
The best solution for a theoretical post-cookie world is still the best path forward:
- First-party data
- Build relationships and trust
Inflation is sticking around.
From the BLS:
The Consumer Price Index for All Urban Consumers (CPI-U) increased 0.3 percent on a seasonally adjusted basis in November, after rising 0.2 percent in each of the previous 4 months
Over the last 12 months, the all items index increased 2.7 percent
Shelter index rose 0.3%
Food up 0.4%
Energy up 0.2%
4 tactics from CMOs on maintaining a healthy marketing funnel in tough times
- Bottom funnel traffic started as top-of-funnel, don’t cut your discovery efforts.
Those upper-funnel ads are necessary for lower-funnel ads in places like search to work.
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Make sure any low-cost and no-cost avenues are fully optimized
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Measure on the right time frame
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Be proactive talking with leadership
As the name of this blog might suggest, I’m big on curiosity.
“It’s lo-fi chill electronic music” is the aisle where you find things at Home Depot. “It makes you nostalgic for something that didn’t happen” makes you curious.invoking something people wish they had, wish they had back, or wish they knew. It exposes a gulf that an audience would agree exists between what they know or feel now, and what they would like to know or feel. It is specific, not general. It is a gap they have to fill
Advertising accounted for 9% of Amazon’s revenue in Q3 (up 19% from Q2). That’s compared to 40% of revenue from their online store.
It accounts for 12% of Walmart’s profits.
Everything is an ad platform now.
Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%
Your creative is more important than your targeting.Don’t leave the ad content as an afterthought.Your ad creative is more important than your ad targeting.You’ve got to grab attention. Spend at least as much time on your creative strategy as your targeting strategy.
Creative is the new targeting.
From the Bureau of Labor Statistics:
Total nonfarm payroll employment rose by 227,000 in November, and the unemployment rate changed little at 4.2 percent
Employment trended up in health care, leisure and hospitality, government, and social assistance. Retail trade lost jobs.
Per CNBC, gains are due to:
the effects of a significant labor strike and violent storms in the Southeast receded