A companion quote from James Clear for yesterday’s post:
Success is often found by practicing the fundamentals everyone knows they should be doing, but find too boring or basic to practice routinely.
A dogged dedication to the boring stuff can get you far.
I think what makes my team special is that they all want to grow while continuing to refine the basics of their role. We look for people that want to keep working in the platforms, not “outgrowing” them.
To simplify before you understand the details is ignorance.
To simplify after you understand the details is genius.
-James Clear on Picasso’s Hill
Similar to having to know the rules before you can bend/break them. You have to understand the systems and processes before you can simplify them.
You have to know the tactics before you can craft the strategy.
Match the medium and the message.
EMARKETER shares about Gen Z:
spends 58% of their video time on social media rather than streaming services, according to Deloitte
&
Nearly 90% cross-check results across multiple platforms before making decisions , according to Yext, suggesting they’re comfortable synthesizing text from multiple sources rather than relying on a single video explainer.
It’s not video vs text. It’s both, just in the right contexts.
Video is for entertainment in bite-sized forms.
Text is for decision making.
Match your message to the user’s mindset.
Your marketing strategy isn’t a recipe—a step-by-step guide.
It’s a list of ingredients and ideas on how they can be combined.
Things change. Opportunities arise. Resources fluctuate.
Adaptable approach »> prescriptive instructions
Revisiting this quote by Tristan Bernard today:
In the theatre the audience want to be surprised—but by things they expect.
The internet is the theatre and we are all both players and audience.
And now AI is both joining us and getting its own theaters.
Are you not entertained?
Why is OpenAI focusing on creating a social media platform?
I know every big tech company wants one for attention and data capture. But how does this vision overlap with the core OpenAi brand premise?
Biometric verification is not synonymous with OpenAI in my mind. Is it just a slop spot?
I love when a client says “and I know Kyle will say…” and proceeds to say what I was going to say.
It means I’m being consistent and they’re listening. And there is trust going both ways.
Looks like the US TikTok sale is actually happening:
Effective as of January 22, 2026, your contractual relationship with TikTok Inc. will be assigned to BD TikTok USA LLC (“TT Commerce & Global Services”), a new U.S. subsidiary of TikTok Inc.