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From MarTech: Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

More offline data and more AI

continue to innovate and invest in making it the most effective, holistic and durable analytics solution

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Fun trick for ecomm competitor analysis

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People are addicted to escape

-Abass Wurie

This was said about drugs, but drugs are are just one avenue of escape.

via Marginal Revolution

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Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box.

Here are some steps from Big Blue to improve performance:

  • Add a question that can’t be autofilled by Meta
  • Try to keep it to 3 questions max
  • Use dynamic or custom questions

& don’t forget creative

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Thanks to Gabe the Bass Player, I’m beginning to see that I think of brands like songs.

Some are transient hits and others classics.
Some are pop sensations, others underground faves, others niche anthems. There’s usually a song of the summer.

Regardless, a song is the same combination of parts for everyone who hears it. But the way we each hear it is different.

Once it’s all there it will be powerful enough to let the audience think they have it memorized even when they don’t.

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The sweet spot is caring deeply about the process while not caring too much about the outcome.

-Rohan Rajiv

Process over results.

This is key to doing good marketing work.
The process is the same regardless of client or project.
Outcome is largely reliant on the client/project.
Relying on external forces for satisfaction is a recipe for discontent.

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The age of multi-media brands is here

findings revealed a strong preference across the board for the addition of sonic to visual logos, and this contributed to the commissioning of a second study to investigate the role of motion synchrony between the mediums. Once more, the results confirmed the power of properly combined branded visuals when matched with audio and synced motion.

Ambient computing will only increase the importance of modular multimedia brand assets.

via amp

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Good news:

Fourth of July gas prices are set for a three-year low

Adjusted for inflation, US gas prices are almost exactly where they were in July 2018, according to federal data.

Bad news:

Your cookout will cost more

record high: 5% more than last year and 30% higher than in 2019 before the Covid-19 pandemic.

The biggest driver of the pricier supermarket bills will be the cost of meat, which accounts for about half the total cost.

Maybe double up on beans?

⛽️🗺️

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When it comes to naming in the branding process, we regularly talk about how a name is an empty vessel and doesn’t need inherent meaning to work. What matters is what you fill the name with.

So I love this post about Good Band Names.

it’s impossible to separate the name from the music…because in real life the music can make any band name a perfectly accepted name.

Pick a name. Any name.
Be far more choosy about your value.

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Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media.

Pinterest dubs this type of sharing the “mecore” trend, noting that it has seen a 565% increase in searches related to this activity on its platform annually. Boards titled “mecore” also increased by 255% since last year

Pinterest has fully pivoted away from being a social media platform to being a discovery platform, and is now adding features for off-platform sharing.

It’s a search engine meets bookmarking tool with robust social sharing.

via TechCrunch