What great marketers actually do is create the conditions for the community to change and grow in the direction that it wants to go. Over time.
Economics views homo sapiens as rational animals (probably my primary beef with the topic of my major).
But we might be better thought of as rationalization animals.
Meet Effort Justification.
Effort invested = increased perceived value of an outcome.
The IAB has put together a handy podcast ad example gallery.
Could be especially useful when talking to decision makers to show the difference between pre-roll and mid-roll, for example.
Personal consumption expenditure index drop day:
From the preceding month, the PCE price index for November increased 0.1 percent
Prices for goods increased less than 0.1 percent and prices for services increased 0.2 percent.
Food prices increased 0.2 percent and energy prices also increased 0.2 percent.
Excluding food and energy, the PCE price index increased 0.1 percent.From the same month one year ago, the PCE price index for November increased 2.4 percent
The September dip has been reversed.