Anything created before you’re 15 is just the way the world has always been.
Anything created between the ages of 15 and, maybe, 35 or 40 is amazing and cool and exciting and you can have a career in it.
Anything created after you’re 40 is a threat to civilization.
This maps pretty well with how I think about societal power centers.
Cultural power is with the young, molding and accruing in that first bucket.
Spending and professional power in the second.
Political power in the last.
Also why the youth are always seen as counter-cultural. The change is their norm.
via Another Podcast
I think the future, as seen for the last 20 or 30 years, is task-specific UIs that reduce complexity and data overload and focus on what you need to see. And obviously, I think the future is AI systems that show you less and tell you more.
Tech progress is usually the process of simplifying the complex until a new paradigm creates a complexity explosion, starting the cycle anew.
Platforms are multi-purpose.
Apps (in the West, at least) are single- or few-purpose.
In general, how can you simplify for your customer’s benefit?
36% of respondents had the highest attention quality with the version of the ad containing the highest voiceover volume. Keeping an ad creative engaging, but scaling back complexity and layered audio elements boosts efficacy.
Everyone hates when commercials are way louder than the content they’re delivered around (looking at you, FX).
And don’t yell, you’re not a car salesperson (and if you are, dear god stop yelling in every ad spot).
Just like every other medium, the message needs to be clear and rememberable.
The resale industry (formerly known as second-hand shops) is growing fast. The segment could double to $82 billion by 2026, according to an industry-funded report—fueled by a generation of young shoppers interested in buying unique pieces in an affordable, environmentally friendly way.
In an age of fast fashion, even faster copying, and rapidly diverging price-to-quality ratios, people are seeking the unique, one-of-a-kind, not off an infinite rack at a good value.
Be different.
Be valuable.
via 2PM
Good advice from James Clear
There are at least 4 types of wealth:
- Financial wealth (money)
- Social wealth (status)
- Time wealth (freedom)
- Physical wealth (health)
Be wary of jobs that lure you in with 1 and 2, but rob you of 3 and 4.
You usually expend 1&2 to compensate for the lack of 3&4.
I really like this:
Marketing’s value proposition for a brand is not growth but differentiation.
Differentiation as a way to become visible and appealing to the customer, thus driving tangible growth.
Differentiation comes about primarily through story-telling; effective brand narratives that engage the customer
via MarTech
This chart is interesting because I feel like brands firmly focus on the items in the middle. Customers just want to be rewarded for being loyal shoppers and fans in a way that makes them feel like a human rather than a number.
via EMARKETER
When asked how Dave Matthews Band sells out so many shows…
Dave Matthews’ line is always, “we only have 35,000 fans, they just go to every show.”
This is the goal—the dream.
Make something so good that a core group loves it to the point of never getting enough.
Yes, it’s a joke (probably), but it’s rooted in a fandom that puts the fan in fanatical.
Going for scale is flashy and en vogue.
Going for depth can be more fun for everyone.
via the Celtics Talk podcast