Google’s search ranking factors leaked & the SEO world has been doing its best Shark Week impression trying to digest the info and tease out the secrets contained within.
It’s over 14k attributes.
I haven’t dug in yet, but I agree with this approach:
Ultimately, you want to build content that people like. That people want to click on. That people want to consume. That people want to share. That people just want to go back to.
-Barry Schwartz
Content may be distributed by algorithm, but it shouldn’t be created for them.
Survey says…
Of the industries included, podcasting provided the highest short-term return on ad spend with 4.2x, as well as the highest long-term ROAS of 4.9x, compared to the average media ROAS of 3.7x.
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
There are two parts to the digital ad equation: data + inventory.
Platforms dominated both in recent history. But crumbling cookies are changing this.
Retail media is increasing the amount of data seeking inventory.
Disney has 2 new ad types for streaming.
The first: boring shopping ads via QR codes.
The second has strong old school banner vibes: advergames
Quiz Show is a multi-question, multi-answer trivia game that users interact with through their remotes. The second offering, called Beat the Block, allows viewers to participate in a themed game.
via Adweek
Retailers and brands with very strong brands and brand positioning are doing well. And those that aren’t or are struggling to define why somebody should buy their products or goods are struggling.
Building a brand is expensive in the short run and cheap in the long run.
28% of listeners say they listen to “all of the ads” on podcasts, the highest percentage among all media channels tested.
In part because
they expect to hear ads
It’s an understood part of the ecosystem. Because they’ve been there since early on. Unlike platforms that scale user growth in order to monetize.
& some always good advice
just respect the listeners’ expectations
via podnews
Artificial Intelligence: A Definition
Walter Sinnott Armstrong with my favorite definition of Artificial Intelligence:
“It occurs whenever a machine learns something.”
Because learning involves intelligence.
Often, in AI systems, the machine is given a certain goal and it learns new and better means to achieve that goal. That’s when artificial intelligence occurs.
I like it because it’s hard to move the goal posts on (the old saw that “ai is anything computers can’t do yet” comes to mind).
& because it isn’t rooted in human-centric thinking. So much of AGI discourse is an ego trip.
This definition of intelligence can apply to any species or system.
It also leaves room for curiosity and consciousness as differentiators across species and silicon.
via Philosophy Bites
YouTube is taking its next step in the ongoing tug of war between ad tech and ad blockers.
The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising.
Feels like a page out of podcasting’s playbook, but I could be misunderstanding the tech.