According to research
headlines featuring common words outperform those with complex phrasing when grabbing readers’ attention.
Outperform meaning higher CTRs and deeper content engagement.
using more common words, a simpler writing style, and more readable text led to more clicks.
Know your audience.
Use their language.
A little trend watching thanks the Gen Alpha’s digital behavior (even though generations are garbage)
the bigger the platform—so athletes, celebrities, big brands, TV commercials—they have less trust in those spokespeople and those formats
&
like their favorite brands to help them learn more about their interests.
(preferences being games and how to videos)
parents of Gen Alphas say their kids have a more mature understanding and knowledge of brands than they did at the same age.
Brand is becoming more important
via emarketer
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Content creators are the new studios and the Gen Z entertainment paradigm is taking hold in the mainstream.
Spotify for Podcasters has introduced the ability for podcast audiences to leave comments on podcasts
Spotify adding a little YouTube-esque social-adjacent functionality to podcasts.
From the 2024 Women’s NCAA tournament reaching a peak of 24 million viewers at the final game, to the UK’s national Women’s Soccer League receiving a 17% boost in interest between 2023 and 2024 according to Nielsen, fandom for women’s sports is on the rise.
From today’s Ben Evans email:
A few years ago this would have been expensive and time-consuming if it was even possible - soon it will just be a button. This is the natural life cycle of all ‘AI’.
AI is an accelerant.
From MarTech: Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
More offline data and more AI
continue to innovate and invest in making it the most effective, holistic and durable analytics solution
Fun trick for ecomm competitor analysis
Landing page research hack.
— Dave Rekuc (@DaveRekuc) April 28, 2023
Go to /sitemap.xml on any Shopify store. That gets you the list of each of the sitemaps on that store.
Go to /sitemap_pages_1.xml to see /pages specifically (often used for LPs). It's like ads library for landing pages except it's comprehensive.
People are addicted to escape
-Abass Wurie
This was said about drugs, but drugs are are just one avenue of escape.