Advertising accounted for 9% of Amazon’s revenue in Q3 (up 19% from Q2). That’s compared to 40% of revenue from their online store.
It accounts for 12% of Walmart’s profits.
Everything is an ad platform now.
Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%
Your creative is more important than your targeting.Don’t leave the ad content as an afterthought.Your ad creative is more important than your ad targeting.You’ve got to grab attention. Spend at least as much time on your creative strategy as your targeting strategy.
Creative is the new targeting.
From the Bureau of Labor Statistics:
Total nonfarm payroll employment rose by 227,000 in November, and the unemployment rate changed little at 4.2 percent
Employment trended up in health care, leisure and hospitality, government, and social assistance. Retail trade lost jobs.
Per CNBC, gains are due to:
the effects of a significant labor strike and violent storms in the Southeast receded
The simplest law of pricing
The price paid will always be less than the value it creates for the purchaser. And the price is never more than the amount the purchaser can exchange.