AI and the Complexity of Loss - blog.rinesi.com
Highly recommended for anyone interested in the more technical side of AI.
And a quote that extends beyond AI:
not aggressive enough — you use tame optimization algorithms in contexts where you could learn radically new processes through wildly more creative ones with nothing more at risk that a short-term drop in a dashboard only you and your manager care about.
Doing things “the way they’ve always been done” or “the way everyone else is doing them” usually means results a little less than before or others.
Take (acceptable) risks.
Apple Car is dead, meet Apple Robot?
With robotics, Apple could gain a bigger foothold in consumers’ homes and capitalize on advances in artificial intelligence. But it’s not yet clear what approach it might take. Though the robotic smart display is much further along than the mobile bot, it has been added and removed from the company’s product road map over the years, according to the people.
This makes more sense than the car project. And suggests confidence in their AI progress and plan. But feels theoretical at this point.
via Bloomberg
March’s job numbers are in:
Total nonfarm payroll employment rose by 303,000 in March, and the unemployment rate changed little at 3.8 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care, government, and construction.
via BLS
Sounds like Google is kicking the tires on an acquisition of HubSpot.
This is a really interesting listen on how it fits into their plans:
Audio. Always.
Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly.
…
Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts.
Why?
Among 18-34s, podcast reach is now as big as TV
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Podcast 18-49 weekly reach is 80% of linear TV
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Podcast female audience growth has been explosive
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via Westwood One
retail media networks could be a driver for programmatic audio as the next essential advertising channel
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A Million Ads global CRO Paul Kelly says audio enables retailers to deliver an audience-centric experience, focusing not just on who the audience is but also where they are in the life cycle of the purchase.
One of my rules for the year: audio always.