I kind of love this idea:
How to transform your Google Ads headlines with anti-audiences
To define your anti-audience, think about who’s least likely to say “yes” to your offer:
- Who doesn’t resonate with your unique selling points?
- Who clicks your ads but doesn’t become a lead or make a purchase?
- Who fills out a form but never follows through to become a client or customer?
Your brand can’t be for everyone.
Which means it’s actively not for some.
Lean into that.
Why “Curious Marketers Club”?
In the words of James Clear:
There are many recipes for success. There is no single way to win. But nearly all recipes include two ingredients: curiosity and drive.
Yup
JPMorgan’s pivot to advertising means all companies are adtechs now
The crumbling of cookies has shifted value from third-party cookies to first-party cookies.
Which means anyone who has customer data can now create an ad platform.
&, as we’ve seen repeatedly lately, ads are where large scale revenue growth happens these days.
via Financial Times
YouTube is big enough that it’s its own category when it comes to how people watch videos
via eMarketer
The power of influencers continues to grow, but their status as a marketing channel has been recognized and accepted:
“authenticity” as a valued trait in influencers may be on the way out. Only 35% of Gen Z consumers said they cared most about authenticity from influencers, while 47% said they cared about follower count.
Traditional cool may be back in vogue for 2024, and what’s more traditionally cool than popularity?
via Marketing Dive
So about them cookies
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Consider this a grace period to get your plans in order.