Perplexity has joining Team Anthropic in the AI Trust Wars ads front:

AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell.

This is a departure from the Google playbook Perplexity seemed to be following. Though te door has already been left open for revisiting ads.

Apple built its rep on privacy. AI platforms are now trying to build their reps on trust.

“We are in the accuracy business, and the business is giving the truth, the right answers,”

People transact on trust.

via The Verge