The old adage goes “every company is now a media company.”

The new approach is companies buying media companies, and OpenAI has joined the chat.

OpenAI has acquired popular tech industry talk show TBPN — Technology Business Programming Network — making this the AI giant’s first acquisition of a media company.

a daily live show that airs on YouTube and X for three hours, focusing on tech, business, AI, and defense.

The show has gained a cult following in Silicon Valley, a safe space where industry power players can speak candidly and be questioned by fellow insiders. The show has a reputation for being something of a Sports Center for the tech industry

Marketing 101 is to hang out where your audience already is.
Brands with bank accounts big enough want to own where their audience already hangs out.