I don’t understand this one
Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies.
I can’t imagine advertisers would want to pay twice to show in the same search. But maybe there will be a bidding option for “all ad slots” or something. Pay for saturation and blocking out competitors.
Travel booking, real estate, and law are industries that come to mind where brands would pony up for this.
Google has added Brand Guidelines to Performance Max campaigns.
A fancy name for moving business name and logo asset entry to the campaign level instead of needing to do it in each asset group.
This update strengthens control over how your brand is represented in Performance Max campaigns. By centralizing BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO at the campaign level, the new brand guidelines streamline asset management and ensure consistency across automated formats.
Is modern Apple an innovation company or an iteration company?
From Bloomberg:
In typical Apple style, the company would be entering a space that’s well established but still ripe for reinvention. A Face ID-enabled doorbell and lock system would probably give Amazon Ring and Google Nest some genuine competition.
First Microsoft Ads, now Google Ads: audiences based on interactions with your results and ads on Google and YouTube.
Meet: Google-engaged audiences
Google-engaged audiences help you to reach users who have previously interacted with your website on Google Search, YouTube, or other Google sites. It automatically generates lists of users who have visited your site from Google properties through clicks on either ads or search results.
Based on my tests, it doesn’t appear you can break out audience based on whether they clicked a paid vs. organic result.
I just concluded a prez to the Blue Ion crew by saying that smart/AR glasses are the next consumer computing wave.
This piece from The Verge makes me feel better about that prediction.
and the third is the idea that no one device is the future of XR. Headsets, for example, may just be “episodic” devices you use for entertainment. Glasses could supplement phones and smartwatches for discreet notifications and looking up information.
“The way I see it, these devices don’t replace one another. You’ll use these devices throughout your day,
Ambient computing!
There are plenty of hurdles left, but if Google has figured out on-lens optics, the big ones left are for the accountants.