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The headline: Google To Have More Core Updates, More Often
Details are thin, but this slide from the Search Central Live event where this was announced is interesting:
More core updates and even faster core updates are exepcted in the future. #SCLZurich pic.twitter.com/9pZhYabxoH
— Kenichi Suzuki💫鈴木謙一 (@suzukik) December 12, 2024
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Your creative is more important than your targeting.Don’t leave the ad content as an afterthought.Your ad creative is more important than your ad targeting.You’ve got to grab attention. Spend at least as much time on your creative strategy as your targeting strategy.
Creative is the new targeting.
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Google may not be killing off cookies, but it is ramping up first-party data features for marketers.
You can now use customer match to supplement Analytics audiences exported to your linked Google advertising products
If your data includes user-provided data, any audience exported to Google advertising products will match your consented, hashed customer data with Google data.
Money follows data.
