Google

Dec 16, 2024 ∞

The headline: Google To Have More Core Updates, More Often

Details are thin, but this slide from the Search Central Live event where this was announced is interesting:

More core updates and even faster core updates are exepcted in the future. #SCLZurich pic.twitter.com/9pZhYabxoH
— Kenichi Suzuki💫鈴木謙一 (@suzukik) December 12, 2024

Dec 11, 2024 ∞

Everyone’s coming for Meta 😎

Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses

That allows the AirGo Vision to do things like translate text into different languages, provide directions to nearby locations or landmarks, and give the wearer more information about what they’re looking at.

A swappable frame system means that you can wear the glasses with or without the camera

To paraphrase Ian Fleming: Once is chance. Twice is coincidence. Three times is a trend.

Dec 8, 2024 ∞

Your creative is more important than your targeting.

Don’t leave the ad content as an afterthought.

Your ad creative is more important than your ad targeting.

You’ve got to grab attention. Spend at least as much time on your creative strategy as your targeting strategy.

Jyll Saskin Gales https://overcast.fm/+ABGosxS0lRo/6:25

Creative is the new targeting.

Dec 7, 2024 ∞

A good economic rebuttal to some of the requested punishments in the Google anti-trust case.

Defaults matter, but switching also isn’t hard.

Also, it’s a bit late, isn’t it?

the antitrust case is happening when Google is losing advertising share and is under pressure from a new search technology, Artificial Intelligence. AI search from OpenAI, Anthropic, Meta Llama, and xAI is very well funded and making rapid progress.

Dec 5, 2024 ∞

Google may not be killing off cookies, but it is ramping up first-party data features for marketers.

You can now use customer match to supplement Analytics audiences exported to your linked Google advertising products

If your data includes user-provided data, any audience exported to Google advertising products will match your consented, hashed customer data with Google data.

Money follows data.