The race for a generative AI-powered smart assistant is on.
Axios: Google Assistant to get an AI makeover
Axios: Amazon wants Alexa to bring AI into the home
It was bad timing for Microsoft that Cortana was sunset before the OpenAI partnership. But maybe The Windows Co wants to focus on enterprise and workplace solutions (where voice can be inconvenient).
This is another space where Apple could dominate had Siri not been left to languish. Siri + generative AI + market saturation + Airpods = conversational computing platform
For platforms, it’s all about attribution and proving ROI (/ROAS) in a world of increasing privacy.
For Google (/YouTube), enter Engaged-view conversions:
Engaged-view conversions are counted when a user watches at least 10 seconds of a skippable in-stream ad (or watches the entire skippable in-stream ad, if it’s shorter than 10 seconds) and then converts within the Engaged-view conversion window.
Google: About Engaged-view conversions
#TikTokMadeMeBuyIt
Or maybe it didn’t
Search Engine Land: Study: TikTok loses popularity as ecommerce search engine / Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
Finally!
Google appeared to have gotten rid of the notoriously buggy feature that was GBP call tracking.
Had this issue with a client, glad to see it hit the graveyard.
users reported that the “feature” would send direct calls to the wrong merchant.