- It gets monetized as an ad product
- Recruit more sellers via website referral tracking
Zig to your competitors’ zag and have much success.
contrarian investment funds far outperform their herd-fund rivals in several performance measurements, and that their managers have found ways to gather information that other managers haven’t figured out.
The study was specific to investment funds, but the thinking holds.
Do the same thing as everyone else and get worse results..
Herd behavior benefits the first movers.
YouTube is making changes to avoid the most annoying ad placement occurrence on the platform, a midroll ad cutting off a sentence.
Starting May 12, 2025, We’re improving the quality of mid-roll ads on YouTube. That means we’ll show more mid-roll ads at natural break points, like pauses and transitions, and fewer ads where they may feel interruptive or cause viewers to abandon the video, like in the middle of a sentence or action sequence.
Another example of AI (I’m assuming) turbocharging contextual features.
Amazon is running a beta called shop brand sites directly, which surfaces results for brands not sold on the platform, directing shoppers to the brand’s site to purchase.
Likely 1 of 2 plays here (maybe both):
Some interesting findings from a study comparing Google Search to chatbot traffic (caveat: chatbot volume is much smaller)
AI chatbot referrals stay more than a minute longer than Google traffic.
And visit more pages
The data indicates that homepages are more important in the “AI future” and that AI chatbots qualify users better before sending them out.
and
AI seems to go counter to the age-old study of “every second a page loads faster, it converts more people.”
Instead, it pre-qualifies users before they visit a site, which leads to those users being happy to spend more time.
Sam’s Club has overtaken cult favorite Costco. At least when it comes to happy customers.
It’s done this by focusing on the customer experience.
Technology + convenience + value
Through the tech they’ve created a retail media network that blends seamlessly with the in-store experience.