Meta
Meta is all about Reels, but video is the hardest asset type to produce (I’d accept the argument for audio, but it’s not relevant for Meta). So this note is welcome news for many:
carousels with music are now also eligible to appear in the Reels tab
More from the head of IG:
Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.
Just remember the secret quality score, this won’t be a silver bullet.
Also on Bluesky
Turns out Meta has a hidden quality score for ads.
According to my Meta rep (who can’t see the actual score), the algorithm analyzes over 500 aspects of each creative to determine how performant it is / will be and that drives placement opportunity.
Right now, Meta wants Reels.
Also on Bluesky
Bloomberg: Baidu Readies AI Smart Glasses to Rival Meta’s Ray-Bans
Meta’s are becoming computers (thanks AI!). And the true vision is in prototype.
Apple is joining in.
The VR players are pivoting. AR glasses are the path. Ambient computing.
Think Snap wants some credit? And maybe some commission?
Now you can ignore everything I put in the big election spending post from yesterday.
We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024. This will include US Election Ads as well as ads that refer to US elections, their processes or outcomes.
The restriction period for ads about social issues, elections or politics is being extended until later this week.
Pressure released.
Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category.
I’ve long felt that glasses make the most sense as the next popular computing form factor. Augmented by headphones.
Both form factors are well established by now. They don’t require new behavior like VR.
Computational dispersal Ambient computing