Meta
From the abstract of the paper Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects 📝
Findings reveal that social media influencers (SMIs) are more effective than brand-only advertising and that there is no significant difference between SMIs and celebrity endorsers. Taking these factors into consideration, the effects are moderated by perceived credibility and influencer types, indicating that mega-influencers are relatively more persuasive, while nano-influencers are less persuasive compared to celebrities, respectively. Findings imply that there is a “sweet spot” wherein SMIs are most effective and distinct from celebrity endorsers, providing support for more nuanced conceptualizations of SMIs and calling for future research to explore additional enhancing and attenuating factors.
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2025: The Year of AR?
Sources told the Financial Times that Meta is planning to expand its partnership with Ray-Ban to make glasses with a little display on the inside, so users can gaze out at the world with a digital overlayThe sources said Meta wants to add a screen on the inside of the glasses that would be able to flash things like text messages, and that the product might be ready to hit the shelves as early as the second half of next year.
On-lens optics is the next big step.
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From Platformer’s 2025 predictions:
Everyone copies Meta Ray-Bans. The other tech giants come around to the idea that glasses, not headsets, are what will turn mixed-reality applications into a mainstream success. By the end of the year, consumers will have multiple good Meta Ray-Ban alternatives to choose from.
Agreed.
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Meta now sets 1-day engaged-view by default in a campaign’s attribution setting.
Jon Loomer also reports this attribution type has been updated to be click agnostic.
Just an FYI, I wouldn’t bother changing this unless you only want click attribution (which I’m not sure is the best route these days).
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😎😎😎
Meta plans to add displays to its Ray-Ban smart glasses as soon as next year, as the US tech giant accelerates its plans to build lightweight headsets that can usurp the smartphone as consumers’ main computing device.
According to people familiar with the matter, the company has accelerated Orion’s development following the enthusiastic response of early testers.
The next form factor has been decided.
Ambient computing is coming.
via the Financial Times
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