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CuriousMarketers.Club

Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.

Meta

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    Survey says…

    Google and Meta are still the go-to duo for marketing spend.

    Surprises to me in this chart: LinkedIn, Netflix, and Hulu.

    The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.

    Prepare for increased auction pressure as needed.

    A graph from search engine land showing the results of their survey on which digital ad platforms marketers plan to invest in over the next 12 months. Google leads with 81%, followed by: Meta at 57%, LinkedIn at 40%, TikTok at 32%, Microsoft at 31%, Amazon at 27%, X (Twitter) at 23%, Pinterest at 22%. Rounding out in descending order: Apple, Spotify, Reddit, Netflix, Snap, Walmart, Hulu, and Instacart.
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    I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this placement.

    A screenshot showing a multi-advertiser ad in Instagram Reels with 4 different brand’s ads on one screen and CTA buttons for each ad
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    Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party analytics and attribution tools if you have one setup.

    Meta: About third-party marketing tags for measuring Shops ads performance in your third party reporting tool

    A screenshot from Meta Ads Manager showing a third-party marketing tags section at the bottom of the ad creation pane with a Google Analytics 4 measurement tag autofilled from Commerce Manager settings.
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    A group formed by Meta, Microsoft, Amazon Web Services and TomTom is releasing data that could enable companies to build maps that rival products from Google and Apple.

    Of note because I think maps will become an increasingly important OS later moving forward. With AR, AI on the edge and ambient computing devices, and self-driving cars (maybe). All benefit from geospatial awareness.

    Also, I think TomTom used to help Apple with its maps. And Meta, Microsoft, and Amazon could be an interesting team up elsewhere.

    Meta, Microsoft and Amazon team up on maps project to crack Apple-Google duopoly

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    🚨 New variants found of malware that targets Facebook business accounts 🚨

    To gain access to target systems, hackers used phishing links, tricking victims into downloading files that contained the malicious infostealer, Unit 42 said.

    Once the malware is executed, it checks for any logged-in Facebook business accounts in the default browser and proceeds to hack them. It steals various information about the target, such as their follower count, user verification status, account credit balance and ad information.

    Be careful with those Meta-looking messages!

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    What signals are left if these are removed? Is advertising worth it at that point?

    Meta Platforms has proposed asking all users in Europe to decide whether they would like to see ads targeted based on how they interact with the company’s apps, such as what videos they watch or posts they share.

    And isn’t that first-party data? The kind of thing that’s supposed to fill the cookie-shaped gap all platforms are prepping for?

    WSJ: Meta Offers to Seek Consent for Highly Personalized Ads in Europe

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    Meta is ‘is seeking to patent a system for “user identification with voiceprints” for social media networks.’

    It’s mostly for 2FA, but ‘these voiceprints could allow the company to provide “customized content to the identified users.”’

    Allowing the algo to deliver ‘content to “match the interests of the identified users, and may include advertisements, news feeds, push notifications, place tips, coupons, or suggestions.”’

    PATENT DROP: Meta will hear you out

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