Meta
How to Make a Video According to TikTok (Shop)
First Meta, then LinkedIn, now video making tips from TikTok (Shop).
You Gotta Have a Hook
You have to pique curiosity within the first 3 seconds. The first line must grab attention.
Bennies, Baby
Once attention is grabbed, move into the benefits / variations of your product.
Heed the Call
End with a call to action and make it easy to take the relevant action (aka don’t just dump them on your homepage).
create short videos that capture attention, clearly deliver a brand or product message, and convert.
To recap:
1. Capture attention in the opening seconds
2. Validate the product
3. Give a clear next step (CTA)
Also on Bluesky
Everyone’s coming for Meta 😎
Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses
That allows the AirGo Vision to do things like translate text into different languages, provide directions to nearby locations or landmarks, and give the wearer more information about what they’re looking at.
A swappable frame system means that you can wear the glasses with or without the camera
To paraphrase Ian Fleming: Once is chance. Twice is coincidence. Three times is a trend.
Also on Bluesky
A good economic rebuttal to some of the requested punishments in the Google anti-trust case.
Defaults matter, but switching also isn’t hard.
Also, it’s a bit late, isn’t it?
the antitrust case is happening when Google is losing advertising share and is under pressure from a new search technology, Artificial Intelligence. AI search from OpenAI, Anthropic, Meta Llama, and xAI is very well funded and making rapid progress.
Also on Bluesky
The game of “take control, give control” continues, this time with Meta giving advertisers another lever to control their ad delivery
Frequency controls help you control how often your ad is shown to a person. When creating your campaign, you’ll have two options to choose from for your frequency controls. These controls are target frequency and frequency cap.
Now you can better control frequency of awareness and engagement campaigns, at least for Reach and ThruPlay goals.
Also on Bluesky
Samsung and Google are working on smart glasses to rival Meta’s Ray Bans to be released late next year.
Gemini would handle AI tasks alongside support for “payment,” QR code recognition, “gesture recognition,” and “human recognition functions.”
I think we’ve found the most probable next consumer computing platform.
AI needs a computer, but not necessarily a screen.
The era of ambient computing is upon us.
Also on Bluesky
The study found that companies that relied heavily on social ads weren’t getting their full money’s worth.This is because so-called “light social users,” who don’t use their social apps as much compared to other apps on their phone, make up a large proportion of consumers.
The days of scaling a DTC e-commerce brand on Meta ads alone are long gone.
Think outside the feed.
Also on Bluesky
Meta is all about Reels, but video is the hardest asset type to produce (I’d accept the argument for audio, but it’s not relevant for Meta). So this note is welcome news for many:
carousels with music are now also eligible to appear in the Reels tab
More from the head of IG:
Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.
Just remember the secret quality score, this won’t be a silver bullet.
Also on Bluesky
Turns out Meta has a hidden quality score for ads.
According to my Meta rep (who can’t see the actual score), the algorithm analyzes over 500 aspects of each creative to determine how performant it is / will be and that drives placement opportunity.
Right now, Meta wants Reels.
Also on Bluesky
Bloomberg: Baidu Readies AI Smart Glasses to Rival Meta’s Ray-Bans
Meta’s are becoming computers (thanks AI!). And the true vision is in prototype.
Apple is joining in.
The VR players are pivoting. AR glasses are the path. Ambient computing.
Think Snap wants some credit? And maybe some commission?
Now you can ignore everything I put in the big election spending post from yesterday.
We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024. This will include US Election Ads as well as ads that refer to US elections, their processes or outcomes.
The restriction period for ads about social issues, elections or politics is being extended until later this week.
Pressure released.