Retail Media & Commerce
Continuing my recent series of posts about the consumer mindset…
What is “value” for consumers?
value is increasingly defined not simply by price but by a product’s ability to meet specific needs, improve daily life, and deliver a meaningful period of ownership.
For tech, this is
products that deliver stronger utility, productivity, and long-term value
creating opportunities for brands that clearly connect innovation with everyday consumer needs.
Price is the cost.
Value is the return.
Even consumers want a positive ROI.
via Circana
Circana has a good post on recent consumer spending habits.
The era of value-seeking is being replaced by needs-based purchasing behavior.
Discretionary purchasing is pulling back
&
Growth is more concentrated among higher-income households and a narrowing set of categories, particularly those that deliver clear value, convenience, health benefits or affordable enjoyment.
4 vectors of tangible life improvement.
Wallet pressure waits for no store. Walmart is feeling the squeeze.
The Bentonville, Arkansas-based retailer said heightened petrol prices are to blame for the slowdown in spending.
“When fuel prices increase and get above $4, perhaps there’s a psychological impact to that … consumers are making trade-offs,” CFO John David Rainey said on a call with analysts on Thursday.
As consumers spend less, each potential purchase needs to work harder to close the sale.
Q4 is looming