Continuing my recent series of posts about the consumer mindset…

What is “value” for consumers?

value is increasingly defined not simply by price but by a product’s ability to meet specific needs, improve daily life, and deliver a meaningful period of ownership.

For tech, this is

products that deliver stronger utility, productivity, and long-term value

creating opportunities for brands that clearly connect innovation with everyday consumer needs.

Price is the cost.
Value is the return.
Even consumers want a positive ROI.

via Circana