Last year the flip happened, people spent more time on TikTok than watching TV.

There was an interesting article from Caroline Mimbs Nyce of The Atlantic, and the title was titled, You're Looking at TikTok All Wrong. The app is basically just broadcast TV now. It does seem like people are treating social media more like televisions, the share of time spent on social media where people are watching video has gone from, I think it was about a third before the pandemic to about two-thirds now.

Small improvements in our systems translate into large improvements to the customer experience.

Everything is customer service.

cranes are a proxy for construction and infrastructure investment. Since both are closely and positively correlated with a growing economy, seeing many cranes along the skyline is a simple but reliable heuristic to know if an economy is doing well or poorly.

In your field of work, what are your cranes on the horizon?

I might start including this in all analytics reports and dashboards.

via XKCD

U.S. Media Reactions Report finds people overall are being more receptive toward advertising. Nearly half (47%) of people surveyed say they have a positive feeling towards ads in general.

The report also points to a “misalignment” in the way marketers are spending their dollars.

“It’s notable that marketer dollars don’t necessarily follow where consumers want to see advertising, nor do they always follow the exposure opportunity,” the report says.

The theme persists