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The most surprising thing I found about business was the large concern for finance and low concern for service.

–Henry Ford

Not being concerned about service is a great way to make finance concerning.

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What sticks out attracts attention. Which is kind of the point.

Don’t smooth the edges of your marketing.

Polished surfaces are hard to hold onto.

from Luke Geddes via Austin Kleon

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This is handy

Here is a quick look at the differences in post life on some of the major platforms:

  • TikTok:  0-2 minutes
  • Twitter:  15-18 minutes
  • Facebook:  5-6 hours
  • LinkedIn:  24 hours
  • Instagram:  48 hours
  • YouTube:  20 days
  • Pinterest:  4 months
  • Blog Posts: 2 years

(The page does not load properly for me on mobile. I recommend desktop or using the Wayback Machine to grab a cached version.)

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Ben Thompson on Meta:

Market = time & attention

Differentiation = horizontal services that capture more time and attention than anyone

This is what makes the Zuck’s Bucks machine run.

It also means whatever captures attention and increases time spent gets rewarded.

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The Chick-fil-A Play app will launch on Nov. 18 and will feature a variety of content, including an original animated series, scripted podcasts, games, recipes, and e-books — all designed to entertain families

“We’re not looking for heads-down, solo screen scrolling,” said Dustin Britt, Chick-fil-A’s executive director of brand strategy. “Everything on the Chick-fil-A Play App is designed to encourage more talking, laughing, and playing together both online and in-person.”

I still don’t know what to make of this, but it could become a trend for major brands.

Streaming splintered the media landscape (and Netflix has won). Could the next wave of entertainment platforms be brand extensions vs standalone brands?