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Apple continues its services push:
Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail.
Now more than just a Google Business Profile clone, Business Connect adds:
- Branded email: name and logo in Mail
- Branded payments: logo in Tap to Pay
- Branded incoming call screen with Business Caller ID (coming soon)
Apple is turning its hardware network into an integrated marketing platform.
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data shows consumers remember and engage with emotionally-resonant ads.
- High-quality video should be emotional, not just technically sound
- Consumers want to feel included
- Remember social media is associated with negative emotions
- Funny is memorable
- Brands that make people feel happy get paid
Brands aren’t people, but they can act like people are behind them.
Are you not entertained?
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Google giving us more control?
With brand guidelines, you can control how your brand is represented in your Performance Max campaign automated assets or formats.Your Performance Max campaigns use Google AI to infer key brand elements using your final URL. You’ll be able to review the brand information Google infers, then can fine-tune your brand guidelines based on your brand and campaign goals.
Guidelines help control generated videos and responsive display and include font, color, name, and logo(s).
Brand marketers rejoice!