In line with people “adding luxury and indulgence around the margins,” the self-gifting trend is forecast to grow this year.

Most holiday shoppers (83%) plan to buy themselves a gift this year, up from 76.2% last year, according to JLL’s holiday shopping report.

Survey says…

69% of consumers worldwide say email is their preferred communication channel with brands

Brands need to be cautious about sending too many emails, because 25% of consumers worldwide unsubscribe from brand email and texts at least once per week

The bonus for brands is the first-party data email sign ups collect.

The bigger your list, the smaller your ad budget can be (depending on your business goals).

If you don’t schedule time for maintenance, your equipment will do it for you.

-Deb Chachra

via A Learning A Day

• Consumers continue to focus on value, and are responding to price reductions

• Smaller form factors — minis — also drove growth, “with travel on the rise and consumers looking for a little bit of affordable indulgence for at-home, too.”

These insights are from Target’s Q2 earnings call.

This was the trend of the summer: reining in COVID revenge spending but still adding luxury and indulgence around the margins, just downsized.

This holiday season projects to be a value bonanza

Video is the most compelling form of content: 63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B.

B2B buyers, they’re just like us!

Short form video has taken over. (Of course, this also means a new format / medium is next.)