You may have heard the Google Ads rule of thumb that you need 30 conversions before changing your bid strategy to Maximize Conversions. That’s not entirely true.
Max conversions can work on fewer than that. Target CPA or Target ROAS on the other hand, wait for 30.
per a Google Ads rep
Sending a free copy of something to garner attention?
Send 2
Make it easy to share. Make it easy to spread.
Those who want to share it will identify the right audience better than you will.
via Josh Spector
Wired: Threads?
Tired: TikTok?
Threads is continuing to grow, having tripled its downloads month-over-month in December
TikTok is still a massively popular app but its growth has started to slow amid consumer complaints that TikTok Shop is ruining the app’s experience.
via TechCrunch
From Growth Hacks Weekly:
Dangle the carrot!
Outcomes > Features
The formula is 🥕 + How = $$$
Customers don’t want to know what you’re selling. They want to know what what you’re selling will do for them.
Add New Jersey to your list of states with privacy laws
The bill covers any company doing business in New Jersey that controls or processes the personal data of at least “100,000 consumers,” or any business that processes the data of at least 25,000 consumers and makes money from it. Like California’s consumer privacy law, a “sale” is defined as “sharing, disclosing, or transferring” data for money or “other valuable consideration,” which could apply to third parties like ad-tech vendors.
If NJ is like CA, sending data to your analytics tool could qualify as “selling.”
Whenever there’s an economic upheaval, there’s two kinds of dancing that emerges: line dancing and slam dancing.
Late 1970s, you had disco and you had punk at the exact same time.
In the early 1990s, you had the emergence of country line dancing and you had grunge.
There’s an idea of freeform negation that happens in things like punk. And there’s things like rigid conformity that happens in at least the white version of disco that took over in the 70s and country line dancing.
Yes, this is about more than music.
Brands are culture.
Is yours punk or disco?
Manton Reece on Apple’s EU App Store game:
Because of their decades of truly great products, Apple thinks they are more clever than anyone else. Because of their focus on privacy, Apple thinks they are righteous. Because of their financial success, Apple thinks they are more powerful than governments. The DMA will test whether they’re right.
Apple is trading on brand reputation and trust, which is a dangerous game. Once it’s gone, it’s very hard to get back.
I wonder how much of this is driven by needing a revenue engine not tied to user data for AI, since their privacy stance makes it hard.
Netflix Inc. has acquired the exclusive rights to Raw as well as other programming from World Wrestling Entertainment, marking the video service’s first big move into live events.
via Bloomberg
Streaming is about catalog. Live events add a wrinkle to the traditionally bingeable streamer line ups.
Wrestling is likely cheaper than one of the major sports leagues, but has a devoted fan base.
Netflix’s aim now is to add a bunch of different pieces to their catalog to keep the subscription sticky as churn and rebundling accelerates.