Sponsored article are now available on Linkedin
you can now sponsor them for awareness, engagement, or even LEAD GENERATION
without sending users off Linkedin to consult your article
Just messaged the Blue Ion team to get this rolling for clients.
On-LinkedIn blogging through articles and newsletters is a great way to build awareness. This turns the amplification knob to 11.
(Just post those blog and newsletter posts to an owned platform too.)
Test or beta? Who knows, but hopefully it’s a toy we all get.
Google is toying with campaign-level headlines and descriptions.
This is all “as seen on LinkedIn,” but looks like you can add up to 3 headlines & 2 descriptions to an entire campaign and set on-off dates. Perfect for promos.
Older Homeowners Are Staying Put, Freezing Out Young Families
I don’t expect this segment of the housing market to free up anytime soon.
Pandemic stimulus + the Great Resignation was older generations securing their forever homes and preparing for retirement or calling it quits.
The more you know!
How Many Words Fit In A 30 Second Voice Over?
Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover.
For a medium-pace voiceover, allow up to 75 words.
With hard-sell voiceovers, up to 85 words will comfortably fit.
(This is a hint that you should be considering audio ads this year.)
The incredible shrinking podcast industry | Semafor:
dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.
some of the biggest podcasts in the world saw their official listener numbers drop dramatically
Downloads are podcasting’s version of social followers or email subscribers, an empty metric on its own.
The reason these numbers still “matter” is because the outdated traditional advertising value measurement of raw reach is still around.
The monoculture is dead.
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Filter culture makes it seem like the monoculture is back because of the velocity and frequency we delivered the contents of our bubbles.
Memes as currency pull the same trick of the light.
Culture is no longer a monolith but a series of microliths with devoted and vocal followings.
Google Ads match types:
Exact Match is really phrase match
Phrase Match is really broad match
Broad Match is really garbage