I think it was implied in my post yesterday, but I want to add it to “officially” add it to the list.
Pay attention.
Show up.
Listen.
Ask questions.
Be curious.
Pay attention.
Morgan Housel is on to something:
I have a theory about nostalgia: It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the time.
Times were always simpler in “the good old days” because of how memory works.
When you see a nostalgia explosion, instead of jumping on the train, think about what it signals about how people are feeling.
Nostalgia ultra
This year, set your hot tub time machine back a decade.
Likely the same data we’ve seen this year, which is pointing to one very singular desire, shared across the whole spectrum of now very fractured online communities: Everyone wants to take a mulligan on the entire last decade. To turn back the clock to the web circa 2015, with the hope that it can somehow undo all the horrors between then and 2025.
Trends cycle in and out of favor. Sometimes the names change, sometimes they don’t.
Oh, and Mr. Beast is hiring for viral marketing positions.
via Garbage Day
I’d rather get crushed for being optimistic than praised for being miserable and negative.
Forecast from a position of realism.
Then do one from a place of optimism.
Aim for the second.
The question guiding AI adoption/deployment often seems to be “what can we automate?” (which is, of course, not a new question, we just have a new tool to use in the answer.)
The better question is: what shouldn’t we automate?
Then work backwards from there.
If you’re bored with your core brand message and feel like you’ve been saying it over and over…
Good
Keep going.
Say it again.
It’s probably just starting to take hold outside your brand’s walls.
What story is your industry based on?
The most fascinating part of the study on 400 books is that almost every popular diet follows the same narrative formula. The scientist calls it a modern “Fall of Man” story.
It goes like this:
Step 1: Once, humans were healthy.Step 2: Then something corrupted us — modern food, processed ingredients, industrial agriculture, seed oils, something.
Step 3: But if you follow these rules, you can return to that pure, uncorrupted state.
Should your story go with or against the grain?
Bottled water = plastic
Fiji ✅
Liquid Death ❎
via The Pump Club