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Who has a say and who has a vote?

We ask clients early on who has a voice and who has a vote.

The decision makers drive the process. The closer you can get to the source instead of working through translators and layers, the better.

Even if it’s just to avoid curveballs at deadline.

The fewer the votes, the faster the process can go.

via Gabe the Bass Player

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I don’t know if this is good or bad news:

Morgan Stanley analysts think the US economy has been in a “rolling recession” since 2022 — and it may already be almost over.

Though I like that last bit, and the reasoning makes sense (I think).

And the Consumer Price Index increased in August.

With holiday spending projected to be down but consumer spending staying resilient, feels like we’ve hit the “something’s gotta give” moment.

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Jon Loomer’s Core Meta Advertising Principles for the modern era:

  1. Limit the number of campaigns
  2. Prioritize conversions
  3. Embrace algorithmic targeting
  4. Avoid removing placements
  5. Limit the number of ad sets

& don’t forget:

Meta now prefers “creative diversification” by format, angle, approach, and text. Utilize five primary text and headline options for each ad. Create very different versions of your ads within a single ad set.

Modern advertising isn’t about control—it doesn’t exist.

It’s about context—the context provided and the context around the delivery.

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A marketing checklist that any business can use:

  1. Find a channel that reliably brings in paying customers.
  2. Keep customer acquisition cost below lifetime value.
  3. Increase conversion from website visitor to paying customer.

via DemandCurve newsletter (no public archive link unfortunately)

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CuriousMarketers.(Book)Club: Unorthodoxy by Gil Gildner 📚