Who has a say and who has a vote?
We ask clients early on who has a voice and who has a vote.
The decision makers drive the process. The closer you can get to the source instead of working through translators and layers, the better.
Even if it’s just to avoid curveballs at deadline.
The fewer the votes, the faster the process can go.
I don’t know if this is good or bad news:
Morgan Stanley analysts think the US economy has been in a “rolling recession” since 2022 — and it may already be almost over.
Though I like that last bit, and the reasoning makes sense (I think).
And the Consumer Price Index increased in August.
With holiday spending projected to be down but consumer spending staying resilient, feels like we’ve hit the “something’s gotta give” moment.
A marketing checklist that any business can use:
- Find a channel that reliably brings in paying customers.
- Keep customer acquisition cost below lifetime value.
- Increase conversion from website visitor to paying customer.
via DemandCurve newsletter (no public archive link unfortunately)
 
	
	
	    
