Are you trying to influence Culture or a culture?
The scale is different. The distinction matters.
There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?
If your marketing is going to be trend-based, that requires a particular discipline and dedication.
Pick a direction and go all in. Half measures are where the true losses happen.
via The Sociology of Business from this chat (youtube link)
Get weird!
McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate
via The Sociology of Business from this conversation (youtube link)
Nudge podcast: A surprisingly effective way to persuade (almost) anyone
- The power of identity (people like us, do things like this)
- Conforming to status
- It’s all mimicry
Being a mirror that looks like a window.
Running sales is a short-term solution that can create long-term problems.
Discounting Trains Customers to Devalue You → Short-term revenue spikes don’t build sustainable customer behavior. Your audience starts waiting for sales instead of buying on impulse.
Discounting is lazy. The best brands make full-price irresistible.
via Buyology