Instagram is more or less the Reels app now.
More than 50% of ads shown and nearly half of time spent were in Reels in 2025.
It makes sense on the ad front as there are more opportunities to show them. Time spent is a mix of user behavior and platform focus—everything is TikTok now.
via CNBC
I think it was implied in my post yesterday, but I want to add it to “officially” add it to the list.
Pay attention.
Show up.
Listen.
Ask questions.
Be curious.
Pay attention.
Morgan Housel is on to something:
I have a theory about nostalgia: It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the time.
Times were always simpler in “the good old days” because of how memory works.
When you see a nostalgia explosion, instead of jumping on the train, think about what it signals about how people are feeling.