Survey says…
80% of respondents said cost savings is more important than convenience, with 42% ranking saving money as their top priority
It’s all about the deals this holiday season.
There is plenty of speculation floating around that the middle of the market (or the middle of everything) is hollowing out. Meaning the split is increasingly becoming luxury or discount.
The middle is a tough place to get stuck. But maybe it’s where the next wave of opportunity lies.
Search Ads Campaign enables sophisticated keyword-based ads which specifically target TikTok's search results page. From a user experience perspective, the ads are the same, but for advertisers, a whole host of new features and targeting capabilities are now available.
Search is splintering, with TikTok one of the growing channels for younger searchers. Now the Trend Machine wants to splinter some of those search ad budgets.
I like this idea from the Alt Marketing School newsletter:
Create an Objection Smasher page or post on your site. This landing page should list the top 5-10 reasons why people don’t buy your product or why they choose another business over yours.
You can’t be for everyone, so why not make it super clear who you aren’t for?
The marketing trend of 2024:
In: AI (& context)
Out: Control
Early this year this was based on lots of prediction posts and podcasts (& my own crystal ball).
As the year has unfolded it’s been based on reality.
If you’re chasing “better” analytics or attribution, you’re behind the curve.
Our culture leans toward the idea that we should intervene and that our results should be visible. To manipulate and control without really questioning why we are doing what we do. Much of the time, I have found you only need to fix things if they have been put out of kilter in the first place.
As in gardening, so in marketing.
The easiest way to prove you’re working is to do stuff. Pull levers, twist knobs, change settings, etc. But campaigns and messages take time.
Don’t change things for the sake of looking busy.
Algorithms as plants.