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This is handy

Here is a quick look at the differences in post life on some of the major platforms:

  • TikTok:  0-2 minutes
  • Twitter:  15-18 minutes
  • Facebook:  5-6 hours
  • LinkedIn:  24 hours
  • Instagram:  48 hours
  • YouTube:  20 days
  • Pinterest:  4 months
  • Blog Posts: 2 years

(The page does not load properly for me on mobile. I recommend desktop or using the Wayback Machine to grab a cached version.)

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Ben Thompson on Meta:

Market = time & attention

Differentiation = horizontal services that capture more time and attention than anyone

This is what makes the Zuck’s Bucks machine run.

It also means whatever captures attention and increases time spent gets rewarded.

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The Chick-fil-A Play app will launch on Nov. 18 and will feature a variety of content, including an original animated series, scripted podcasts, games, recipes, and e-books — all designed to entertain families

“We’re not looking for heads-down, solo screen scrolling,” said Dustin Britt, Chick-fil-A’s executive director of brand strategy. “Everything on the Chick-fil-A Play App is designed to encourage more talking, laughing, and playing together both online and in-person.”

I still don’t know what to make of this, but it could become a trend for major brands.

Streaming splintered the media landscape (and Netflix has won). Could the next wave of entertainment platforms be brand extensions vs standalone brands?

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The differences between the most and least productive companies can be startlingly high. By one estimate, in the US alone the most productive firms in a sector can be more than two to four times more cost-effective than the least productive ones.

No company is owed an ongoing existence simply for existing before.

With each interaction, it is earned or lost.

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I’m always looking for ways to do keyword research “better,” so I like this

A simple technique for more search traffic:

  • Find a subreddit related to your business.
  • Pop the subreddit link into Ahrefs (our go-to keyword generation tool) and look for the keywords that the page ranks for.
  • Take the list of keywords and use them to optimize your content.