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Meta is aware of a loophole that lets the message spam tsunami through & engineering is working on a fix.

In the meantime, this might help. Navigate to:

  • Business Suite
  • Inbox
  • Settings
  • Chat Plugin
  • Customize your Chat Plugin
  • Turn off Guest chat
A screenshot from Meta showing the Guest chat option enabled. From the setting details: Let people chat with your business without logging into Messenger while using the Chat Plugin on your website.
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As interest targeting slowly goes by the wayside in favor of AI and algorithmically driven targeting, the targeting us marketers have the most control over is the pieces we feed the robots.

That means creative.

Your messaging and visual assets are where your true targeting capabilities lie.

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Meta expert Andrew Foxwell says the removal of detailed targeting means no more narrowing interest audiences via AND layering.

I don’t see this spelled out in the Meta post about it, but it would make sense under the “too granular” reasoning.

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TikTok usage is starting to slow — is TikTok Shop to blame?

new data indicates that TikTok’s growth has started to slow, begging the question if the app’s move into e-commerce via TikTok Shop is to blame.

The price (for platforms) of enshittification?

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Sponsored article are now available on Linkedin

you can now sponsor them for awareness, engagement, or even LEAD GENERATION

without sending users off Linkedin to consult your article

Just messaged the Blue Ion team to get this rolling for clients.

On-LinkedIn blogging through articles and newsletters is a great way to build awareness. This turns the amplification knob to 11.

(Just post those blog and newsletter posts to an owned platform too.)

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Finished reading: Haruki Murakami Manga Stories 1 by Haruki Murakami 📚

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WhatsApp noted that its 2 billion user base sends 7 billion voice messages daily.

via TechCrunch

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Test or beta? Who knows, but hopefully it’s a toy we all get.

Google is toying with campaign-level headlines and descriptions.

This is all “as seen on LinkedIn,” but looks like you can add up to 3 headlines & 2 descriptions to an entire campaign and set on-off dates. Perfect for promos.

A screenshot of Google Ads showing the campaign-level headline setup
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Older Homeowners Are Staying Put, Freezing Out Young Families

I don’t expect this segment of the housing market to free up anytime soon.

Pandemic stimulus + the Great Resignation was older generations securing their forever homes and preparing for retirement or calling it quits.

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The more you know!

How Many Words Fit In A 30 Second Voice Over?

Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover.
For a medium-pace voiceover, allow up to 75 words.
With hard-sell voiceovers, up to 85 words will comfortably fit.

(This is a hint that you should be considering audio ads this year.)