Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance
From Bloomberg:
Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores
& a Google Shopping Ads partnership:
powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers’ hands in as fast as an hour.
Tom Asacker on “measure twice, cut once”
That’s great advice if you’re dealing with a static plan, like building a staircase, but terrible advice for dealing with the dynamic world. Instead, find a problem that needs fixing, or an idea or cause that inspires you, and just start cutting.
The best part about digital marketing is that you don’t need everything buttoned up perfectly before you can go live.
Launch, learn, test, adapt.
Measure before you start, but don’t get caught up trying to cut at the precise length. Just start hacking away.
When the press release should have been a tweet but they accidentally used the expanded character count features when writing it.
DUNKIN’® INTRODUCES NEW SALTED CARAMEL CREAMER: SWEET MEETS SALTY FOR YOUR CUP OF COFFEE AT HOME
‘Difficult’ and ‘impossible’ are cousins often mistaken for one another, with very little in common.
Read this tweet now…er… today
I used to use the word “now” in my copy.
— Tatsuki Thomas (@TatsukiThomas) October 15, 2023
“Buy now”
“Join now”
“Unlock now”
Until I heard Ben Settle, one of the greatest email copywriters alive, say you should…
About that potential supply shock from the Suez:
Freight prices are set to jump Monday, while longer transit times around Africa are disrupting and delaying deliveries of products.
“The rerouting of vessels is leading to longer transit times and increased costs,” Jon Gold, vice president of supply chain at the National Retail Federation, told CNBC. “Unfortunately, the longer the disruptions occur, the more challenges will arise in ensuring supply chain reliability and efficiency.”
via CNBC
I’ve seen this idea proved out in client accounts.
UGC-like ads see up to a 29% increase in web conversions (AdWeek).
UGC content generates 4x higher click-through rates and a 50% drop in cost-per-click (AdWeek).
The overly polished Instagram aesthetic is dead. The age of “authenticity” is upon us.
via Buyology