Mr. Beast launched a YouTube analytics tool.

The tool itself may not be groundbreaking (yet?), but that’s not where the real value is.

He knows the algorithm & platform better than anyone not employed there, so what metrics ViewStats shows could be a peek behind the red velvet curtain.

UBS economist Alan Detmeister told the WSJ that the shelter component of CPI inflation can be expected to fall as much as 3.75% by the end of 2024.

Heard much the same from some real estate peeps recently. And also heard them mirror this expectation:

the Fed indicated last week that it’s on track to cut rates next year

Making the housing market a little more dynamic could be a good thing.

via The Daily Upside

Compared to Podcast Pioneers (4+ listening years):

• Podcast Newcomers are Young
• Podcast Newcomers Are More Female
• Podcast Newcomers Are More Diverse

& finding their favorites (but that seems obvious)

Your audience (for whatever you do) will change over time.

You’ll have your Day 1s & ride-or-dies. But you’ll also have churn.

If you don’t update your mental picture of the audience, you’re at risk of alienation and irrelevance.

& remember:

There is always someone having their day one experience with you.

This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or “zombie flam brittlewurst,” which is a phrase I’ve just made up literally on the spot. It doesn’t make any sense. It’s impossible to run an organization against that because it’s not measurable.

-Azeem Azhar

There’s messaging that sounds good.
And there’s messaging that has substance.

The goal is the intersection.
A well-crafted message with meaning that is memorable for the audience it’s written for.

Instagram Chief Offers Insight Into Threads Content Ranking

To clarify, having a comprehensive list of every post with a specific word in chronological order inevitably means spammers and other bad actors pummel the view with content by simply adding the relevant words or tags.

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To avoid getting overrun with bad actors and bots, search products need some ranking. You can show results in chronological order, but you then need to omit bad content that doesn’t quite cross the line and qualify to get taken down.

It’s almost like we can learn from keyword stuffing and toxic Twitter.

More on Threads’ ActivityPub tests

a step towards fediverse and ActivityPub support. So, this is an open protocol for social networks so that they can talk to each other, and so you can actually even move eventually your followers from one app to another — Mastodon being one of the bigger ones.

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over 2024 we’re going to be adding the ability to post from Threads to these other servers. We’re going to eventually also support the ability to show replies in Threads natively, and eventually allow you to even follow accounts on those other servers from the Threads app itself.

_via Manton