SEO approach for blog content from David CH of SaaSPad.co (YouTube link):

Write like ChatGPT

Not style or tone, but format.

Intro paragraph followed by bullet point list. Mix in tables, charts, media, etc.

No more novellas with unnecessary info (aka recipe posts).

Provide value and make it easy.

This Fall Will Be Fun For Marketers: Part 3

2024 is projected to be a record-breaking year, surpassing $12 billion in political ad spend.

Seventy percent of that windfall will be spent after Labor Day

I’ve been warning clients.

Ads are about to get expensive. Placements are going to become sparse. People are going overwhelmed and annoyed.

If you ask a co-worker to do some research for you, you probably aren’t worried they’ll fabricate it. You’re more likely to worry about things like motivation and prioritization.

If you ask an AI, you won’t worry about its motivation or priorities. But you should probably worry about fabrication and hallucination.

You’ve got to game them, to some extent. In a very different way than you game a person.

-Paul Bloom on using LLMs

Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience.

While brands chase shiny new toys like livestream and XR shopping, shoppers want:

• Loyalty programs
• Mobile apps
• Reviews

Channels with “influence gaps” include search, broadcast, and events.

💡 The trendy channels brands focus on usually function as front doors for search.