I work with a lot of real estate clients at Blue Ion, so I think a lot about how the market may change and how we can do real estate marketing better (I think the bar is low).
These quotes from Seth Godin related to AI agents have the gears turning.
Real estate (both buying and renting) has been slightly changed by the internet. They’ve made markets a bit more efficient and given buyers more insight. But the choices people make are based on intuition, and data sets are incomplete and have more “I know it when I see it” than we’d expect from such a large and regular transaction.
What happens when the right person finds the right place to live, and the connections have value far beyond building awareness?
…
Creating connections between and among buyers and sellers in dramatically more productive ways is (possibly) around the corner.
Aim to be effective, but unpredictable. That is, you want to act in a way that AIs have trouble modeling or imitating. That makes you irreplaceable.
6 seconds is the magic number for all kinds of content these days.
The average site visitor surveyed said they would wait up to eight seconds for a website to load. However, the second most common threshold reported by nearly one-third of respondents dropped down to just three to six seconds.
A good place to find new customers is by looking for already established things that you are similar to.
Easy. Expected. A good starting place.
There’s a strange thing that happens sometimes where instead of reaching to your right and left for new customers, it can work to reach across to the other side of the table. Connections that are so out there they just might be true.
Unusual. Novel. And more impactful in the long run.
New toy alert
Generative AI search engine Perplexity said it will launch ads in Q4Perplexity’s new ads will be video ads and sponsored questionsthe platform is emphasizing its capacity to reach educated, high-income professionals who may be in senior leadership at their companies.