Chatbots are hot like Hansel (again)
ByteDance, the Chinese owner of TikTok, is working on an open platform that will allow users to create their own chatbots, as the company races to catch up in generative artificial intelligence (AI) amid fierce competition that kicked off with last year’s launch of ChatGPT.
The “bot development platform” will be launched as a public beta by the end of the month
This is one of the biggest things I’ve taken away from recent Google search algo updates: topical relevance.
Write about topics related to your brand, don’t chase trends and clickbait.
Google is stupid. It’s not smart. It’s math. It’s counting things.
So it it’s counting more little leagues than it’s counting electrical distribution equipment, there you go: topical confusion.
Eric Schwartzman on the Myth of Organic SEO and what he learned delving into the realms of black hat and negative SEO:
Google is doing updates daily to its [search] algorithm. We’re just hearing about the ones that have PR value.
The reason that they want to keep us in line [with their ideal SEO best practices] is because they want it to be less expensive to have to process what’s going on on the internet to decide what to index and what to serve.
This is about more than [just] SEO.
Update on the update on the missing UTM data in GA4:
I still see lower level parameters populating for yesterday and the day before. (Storing the data beyond yesterday appeared to be part of the issue previously.)
Hopefully all is back to normal and we can get back to nerding out.
Ready advertiser one?
(Or maybe .5 since it’s not VR?)
Blippar’s AR units leverage both front and rear-facing cameras, launching immersive AR content within the ad creative itself without diverting users from the webpage.
The thin gray line
Google’s big drop is a horizontal line.
Ads may be easier to distinguish from organic results again with the return of a dividing line between the two on search results pages.
And everything old is new again?
Looks like Google realized Signals-based thresholding was annoying to everyone:
Google signals will be removed from the reporting identity on February 12, 2024. This change will apply to all of your Google Analytics 4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting. Google signals will also still support audience and conversion use cases, like remarketing and conversion optimization in linked Google advertising products.
Update on the missing UTM data in GA4:
As of this morning I can see lower level parameters populating for yesterday (still no data from 11/30 - 12/5).
The key will be if this data is still there tomorrow (or even later today).
[Simone Weil] says to imagine a farmer that goes down to the farmer’s market. He’s gotta BUNCH of chickens. Look at all those chickens. And she says this FARMER…has a LEGAL RIGHT…to SELL his EGGS down at the farmers market for as much as he wants…he has the right to sell them for $20 a dozen if he wants to. He ALSO has the right to go out of business when no one wants to pay $20 for a dozen eggs.
Your customers don’t owe you their fandom. Or even their business.
An important thing for business leaders to hear (cough cough Elon cough)