Stories are our wealth.

-Joy Harjo

from Secrets from the Center of the World 📚

was assumed that for a streaming service to work as a standalone business, you needed at least 100,000,000 subscribers. And now the thought from these market leaders is that you really need more like 200,000,000.

The list of services that hit the 200M mark (YouTube not included):

• Netflix
• Amazon Prime
• Disney-Hulu

Forecast includes:

Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.

Consolidation is coming.

via the Behind the Numbers podcast

Paramount might do for streaming TV ads what Spotify did for podcast ads: make it accessible at small budgets.

With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount is looking to give these new-to-TV advertisers several self-service creative tools.

This reduces the barrier of entry to the point of “why not try it?”

via Adweek

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps

🤔

Imagine this is a bridge deal (like Netflix’s initial partnership with Microsoft) until the internal infrastructure is there, but this is such a weird choice.

Maybe the Taboola model is less reliant on user data and therefore more privacy friendly to match Apple’s positioning.

Right now though, I’m with Om, this feels like the enshittification of Apple.

via Axios