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The best way to provide value to your stakeholders is to provide value to your customers.

Notice that the wording of this does not confuse those two groups as the same.

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People may be spending less time on Facebook (just the blue app, not Instagram), but it certainly isn’t going anywhere.

The number of Gen Z Facebook users in the US is expected to jump from 49.0% of the cohort (33.9 million users) in 2024 to 56.9% (40.5 million users) in 2028, per our forecast.

Facebook's features outside of direct social communication—such as event organizing, niche community groups, and Facebook Marketplace—make it a useful tool. Among Gen Z Facebook buyers (ages 15 to 26), 75.0% made a purchase on Marketplace in the past 12 months.
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This is an excellent guide to Meta’s Audience Segments powering Advantage+ Shopping Campaigns (ASCs) from Foxwell Digital.

Includes audience types to use for each and ways to not try to keep the system from over indexing on existing customers now that the cap feature is gone.

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YouTube is a powerhouse but also still somehow underrated as a marketing channel (video is the hardest asset to create). But this is very interesting

the company’s foray into short form content boasts between 1 to 3% click-through rate on ads, compared to .45% for TikTok ads and .24% CTR on longform YouTube.
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Turns out Meta is removing detailed targeting exclusions and the leaked announcement wasn’t a bug, just a month early.

You can still use alternative exclusion products including Custom audienceexclusions. You can also use the audience controls in your Advertising settings to restrict audiences based on brand protection or employment.