Thanks to Gabe the Bass Player, I’m beginning to see that I think of brands like songs.
Some are transient hits and others classics.
Some are pop sensations, others underground faves, others niche anthems.
There’s usually a song of the summer.
Regardless, a song is the same combination of parts for everyone who hears it. But the way we each hear it is different.
Once it’s all there it will be powerful enough to let the audience think they have it memorized even when they don’t.
The sweet spot is caring deeply about the process while not caring too much about the outcome.
Process over results.
This is key to doing good marketing work.
The process is the same regardless of client or project.
Outcome is largely reliant on the client/project.
Relying on external forces for satisfaction is a recipe for discontent.
The age of multi-media brands is here
findings revealed a strong preference across the board for the addition of sonic to visual logos, and this contributed to the commissioning of a second study to investigate the role of motion synchrony between the mediums. Once more, the results confirmed the power of properly combined branded visuals when matched with audio and synced motion.
Ambient computing will only increase the importance of modular multimedia brand assets.
via amp
Good news:
Fourth of July gas prices are set for a three-year low
Adjusted for inflation, US gas prices are almost exactly where they were in July 2018, according to federal data.
Bad news:
record high: 5% more than last year and 30% higher than in 2019 before the Covid-19 pandemic.
The biggest driver of the pricier supermarket bills will be the cost of meat, which accounts for about half the total cost.
Maybe double up on beans?
When it comes to naming in the branding process, we regularly talk about how a name is an empty vessel and doesn’t need inherent meaning to work. What matters is what you fill the name with.
So I love this post about Good Band Names.
it’s impossible to separate the name from the music…because in real life the music can make any band name a perfectly accepted name.
Pick a name. Any name.
Be far more choosy about your value.