This from earlier provides a good reminder
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
The customer journey is about the customer’s journey to find your brand. Not your brand’s journey to find a customer.
Stanislavsky taught his acting students to ask three questions of their characters in any scene: “Who am I? How did I get here? What do I want?”
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.
Now your products don’t have to be in Walmart for your ads to be there.
The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.
The rise of retail (and commerce) media is only going to accelerate.
via Quartz