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pay much greater attention to your style, the visuals, the story they tell.

Remember: images linger in the mind long after words are forgotten.

Pay more attention to the form of your message than to the content. Images are more seductive than words, and visuals should actually be your real message.

Robert Greene may as well be writing about digital media and advertising here.

Creative is the most important of your ad assets.

via The Daily Laws

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IKEA and Home Depot have Halloween decor featured on their home pages.

Just heard a grocery store manager say they’ll be getting Halloween candy in store in 2-3 weeks.

The holiday season is about to begin.

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Do the same thing as everyone else and get worse results.

via Seth Godin’s daily calendar

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Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick around on your site.

(Like Google Ads max clicks and Meta link clicks optimizations.)

You can improve native ad effectiveness by keeping the landing page the native ad links to in a similar style as the native ad: valuable, interesting, and a soft sell.

Your ad makes a promise. Your landing page delivers on it.

The better you deliver on the promise you made, the more likely a conversion is to happen.

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From Tom Asacker:

Ask them if your organization, your culture, is producing the results it is designed to produce?

It’s a trick question. A sort of business koan.

The answer is “yes.”

If you don’t like the results your thing is producing, you don’t change how you think or approach it, you change how it’s designed.

If your marketing campaign isn’t producing the results you were hoping for, change the campaign. Or change the target, I suppose.

Everything is an experiment. Every brief or KPI target a hypothesis.

If you get unexpected results, redesign the experiment.