Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media.

Pinterest dubs this type of sharing the “mecore” trend, noting that it has seen a 565% increase in searches related to this activity on its platform annually. Boards titled “mecore” also increased by 255% since last year

Pinterest has fully pivoted away from being a social media platform to being a discovery platform, and is now adding features for off-platform sharing.

It’s a search engine meets bookmarking tool with robust social sharing.

via TechCrunch

People want ads that make them laugh

Humor is a more prominent factor than purpose, surprise, or novelty when looking at the most popular commercials in modern history

It’s also more fun to work with.

large groups of people don’t always share a sense of humor

I wonder how much algorithmic platforms and personalized ads change this. You’re not making an ad to reach everyone, you’re making an ad to reach a subset of your audience that it will resonate with.

via Behind the Numbers podcast

Robert Greene defining the curiosity gap:

People love mysteries and enigmas, so give them what they want.

via The Daily Laws

Love these quotes from AriZona Iced Tea’s founder about the 99 cent cans

People say, ‘How do you do it?‘ We make it faster. We ship it better. We ship it closer. The cans are thinner.

&

Why have people who are having a hard time paying their rent pay more for their drink?

&

I tell people every day I go to a gunfight with Coke and Pepsi. I have a water gun and they have machine guns.

&

We’re going to fight as hard as we can for consumers, because consumers are my friend.

Find a value prop you can make synonymous with your brand.
Make it the center of everything.

via CNBC