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🎉🎉🎉

If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page.

Turning this option off helps to minimize data thresholding if your property uses Belnded or Observed reporting identity.

via MarTech

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Schwarzenegger​‘s Sales System

  • Figure out what you are selling
  • Figure out the customer
  • Write a simple, less than one-page pitch designed to persuade your target audience
  • Try it out

Rinse, repeat.

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As in music, so in branding:

As a composer/improvisor I am trying to construct a cosmos – give out a vibration and get across a worldview. What is called harmony in Western music is just one tool to do the above.

-Matthew Shipp

Can you name your brand references and sources as clearly as he can name his musical ones?

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X (Twitter) has stopped showing meta data on links. Now (for me) they look like images with a little domain name tag in the corner.

I spent longer than I probably should have trying to figure out the first one I saw.

A reminder of the perils of building your brand on top of someone else’s.

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The Fed won’t be lowering rates as soon as we/they hoped. (& fed student loans are back.)

Economically speaking:

Companies need to make their cash last longer and

[Consumers are] going to skip an iPhone cycle. They’re going to skip upgrading their car, you’re going to keep your car an extra 2 or 3 years. And if you were thinking about moving your house, you’re going to say ‘you know what, I’m going to make this house work.’

These behaviors have already started, this could be the nudge that entrenches them.

Messaging that’s 2-3 years old is now completely outdated. Adapt to now.

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Moments of chaos are moments of opportunity.

-Don’t Say Content

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After 81% of agency pros told Digiday last year that they purchased advertising on Facebook on behalf of clients in the plast month, just half (50%) said the same this year. And Instagram saw a similar drop, from 81% who said last year they’d bought ads on the platform for clients in the last month to 48% who said so this year.

This should mean less competition in the auction and cheaper results for those that remain.

Attribution (at least the iteration of the past few years) is essentially dead. I’m guessing relying on those models is leading to these decisions.

Zig when others zag.

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Apple has all the pieces for it’s own search engine. It just needs the appetite to give up $8B in guaranteed money from Google each year.

AI might be the catalyst. Models are built on data, and big companies aren’t going to want to share. (Plus, any antitrust action may make Big G less likely to shell out.)

Think about a Spotlight search experience built on full, cross-app/web indices and connections to various inputs types with a chat-like interface. All built on Apple’s privacy reputation. (And Apple’s adtech stack, of course.)

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Headline: Gen Z is more likely to be OK with targeted ads — here’s what the numbers say / Shopping habits of the younger cohort differ significantly from baby boomers.

Here’s what this actually means:

Younger consumers raised post-social media are fine with their advertising normal. Internet native shoppers also shop differently than older shoppers.

No surprises here.

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Product placements can drive searches and purchases, research finds

This is why:

  • Apple made it easy to use their products in TV and movies
  • Multimodal AI will change search behavior (just snap a pic of the screen and ask “where can I buy this?”)
  • Streaming platforms (like Amazon (and video game companies)) want to make media shoppable