Similar to Google:
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.
Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).
Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.
If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected.
At the core of successful communication is having the same kind of conversation at the same moment.
-Charles Duhigg
This is why your messaging frequency needs to be > 1.
Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.
via Radio Headspace
🚨 🪦
Google to kill off URL shortener once and for all
Links shortened with goo.gl will stop working in 2025
You have just over a year to migrate if you’re currently using Google URL Shortener.
via The Register
was assumed that for a streaming service to work as a standalone business, you needed at least 100,000,000 subscribers. And now the thought from these market leaders is that you really need more like 200,000,000.
The list of services that hit the 200M mark (YouTube not included):
- Netflix
- Amazon Prime
- Disney-Hulu
Forecast includes:
Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.
Consolidation is coming.
via the Behind the Numbers podcast