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Next addition to the Google graveyard: infinite scroll

Google said this change is to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested. Loading more results automatically didn’t lead to significantly higher satisfaction with Search

via Search Engine Land

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consumers form more negative impressions of and are less persuaded by influencers who disable social media comments. These outcomes are driven by the perception that the influencer is less receptive to consumer voice

I wonder how this translates to brand accounts.

On the other hand, negative comments can act as rallying points for fans.

You can’t be for everyone, so your brand should actively turn some people off.

from the paper No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments

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Eventually, a promo heavy strategy becomes your brand position. See: JCPenney

via Bad Machinery

Webcomic panel showing three people are standing outside a "Mountain Warehouse" store, discussing a sale sign in the window.&10;&10;Main dialogue for this post is “that’s their business model, the illusion that high prices will return”
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My Meta rep’s go-to approach for creative differentiation in Advantage+ Shopping Campaigns:

  • Create a few personas
  • Create a few value adds for each persona
  • Create visually distinct assets highlighting each value add for each persona
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Cue the Khaled memes:

PayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts

via Marketing Dive