“Right, just copyright your faults, man."
Your brand’s faults—imperfections—are what makes it unique. Like the taste of Red Bull. Or these ads from Snowbird mountain.
Hiding faults can feel deceptive to customers. Turning them into strengths builds your brand.
Secondhand demand is up 📈
Job market is down 📉
Oh, and treasury yields don’t look great
AI investment is entering bubble territory
It’s beginning to look like a blue Christmas?
via EMARKETER
Treat Every Email Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
“Email is brand. Make every inbox touchpoint intentional.”
Why it works: Long-term engagement > short-term CTR spikes.
Love this sentiment, though I’d edit it a bit:
Treat Every Message Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
“Messaging is brand. Make every inbox touchpoint intentional.”
Every interaction with your brand is building up or chipping away at the perception of your brand in the customer’s mind.
via DTC
Write.
Remove.
Reevaluate.
Solid editing advice from Lee Kiernan, guitarist in IDLES.
You can craft more engaging messages if you think of them as songs you want your fans to sing with you. Which means they need to emotional anchor points and can benefit from the poetry of gaps—spaces for the fans to fill in their own meaning.