Robert Greene defining the curiosity gap:
People love mysteries and enigmas, so give them what they want.
via The Daily Laws
Love these quotes from AriZona Iced Tea’s founder about the 99 cent cans
People say, ‘How do you do it?‘ We make it faster. We ship it better. We ship it closer. The cans are thinner.
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Why have people who are having a hard time paying their rent pay more for their drink?
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I tell people every day I go to a gunfight with Coke and Pepsi. I have a water gun and they have machine guns.
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We’re going to fight as hard as we can for consumers, because consumers are my friend.
Find a value prop you can make synonymous with your brand.
Make it the center of everything.
via CNBC
Next addition to the Google graveyard: infinite scroll
Google said this change is to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested. Loading more results automatically didn’t lead to significantly higher satisfaction with Search
consumers form more negative impressions of and are less persuaded by influencers who disable social media comments. These outcomes are driven by the perception that the influencer is less receptive to consumer voice
I wonder how this translates to brand accounts.
On the other hand, negative comments can act as rallying points for fans.
You can’t be for everyone, so your brand should actively turn some people off.
from the paper No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
