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Word is Meta Advantage+ product teams are broken out by feature—like an Audiences team & an Ad Serving team—that ship changes & updates without alerting other teams.

These changes appear to contradict or move ASC backwards. Which means performance is now volatile.

Silos are dangerous.
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Survey says…

Of the industries included, podcasting provided the highest short-term return on ad spend with 4.2x, as well as the highest long-term ROAS of 4.9x, compared to the average media ROAS of 3.7x.

via Sounds Profitable

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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

There are two parts to the digital ad equation: data + inventory.

Platforms dominated both in recent history. But crumbling cookies are changing this.

Retail media is increasing the amount of data seeking inventory.

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Disney has 2 new ad types for streaming.

The first: boring shopping ads via QR codes.

The second has strong old school banner vibes: advergames

Quiz Show is a multi-question, multi-answer trivia game that users interact with through their remotes. The second offering, called Beat the Block, allows viewers to participate in a themed game.

via Adweek

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What do you get when you mix Google’s Performance Max and Meta’s Advantage+?

Pinterest Performance+

Similar to the others: streamlined creation flows, fewer levers to pull, (platform-touted) increased performance.

Early testing saw over 10% improvement in cost per acquisition for conversion and catalog sales campaigns.
Consideration campaigns saw a more than 10% improvement in cost per click.

via Adweek