Might grocers' price cuts ease inflation and the current vibe-cession?
Target began cutting prices on 5,000 grocery store items
Walmart, which started lowering prices to pre-pandemic levels in March.
Amazon said it was slashing grocery prices at its Fresh chain by up to 30%
Aldi has begun reducing prices on more than 250 items
Walgreens lowered prices on more than 1,500 items
Voting with dollars:
in addition to eating out less and spending less at the grocery store, many price-sensitive consumers are switching from brand-name to in-house items.
via The Daily Upside
All ads I want to try
Around half of streaming viewers have taken some action upon seeing a pause ad
…
67% said they’d interacted with an ad that they could click on to receive information via an email or device, while explorable ads and “click to buy” ads also saw high engagement, at 62% and 58% each. QR codes, meanwhile, were less popular: just 36% of survey respondents indicated that they’d interacted with one.
via Marketing Brew
Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords.
According to the email, positive keywords in search ad campaigns will be considered low-activity if they haven’t generated impressions in over a year.
This should make account manager easier and cleaner.
But I think it’s also a low-key signal that:
- We’ll continue to have less control in ad platforms
- Keywords are on their way out as the core of Google Ads targeting
And yes, this is mostly thanks to AI.
I posted the other day about sharing your strategy with everyone, then I read a Seth Godin piece that included this bit:
When you give away your work by building the network, you’re not giving it away at all. You’re building trust, authority, and a positive cycle of better.
Sharing is caring.