Slowly getting more regex in GA4 🎉
One of the (if not THE) biggest adjustments Google Analytics users need to make in the GA4 transition is realizing the prior version was fully realized by the time it sunset. The new version is being built as we use it.
(The Explore tab is still better.)
Captcha’s are a data collection method for creating labeled data sets for deep learning training, so is this at all surprising?
Bots are better than humans at cracking ‘Are you a robot?’ Captcha tests, study finds
Shoppers be shopping, but they’re searching for savings.
Brand loyalty is being replaced with budget loyalty and deal seeking.
4 of this piece’s 5 holiday shopping predictions relate to this behavior.
- Spending growth will be low
- Buy Now, Pay Later will grow
- It’ll be all about the discounts, and shoppers will wait
Will Prime Day 2 cause an October sales spike though?
4 Questions for Determining Worth (and therefore pricing):
- Am I selling information (commodity) or transformation (value)?
- How much more is the after-state worth than the before-state?
- Could I do this myself and, if so, what will it cost in time and resources?
- If I paid someone else to do this for me, how much would that cost?
The size of your funnel doesn’t matter if it points to a site that won’t perform.
It’s fun to play with all the shiny, traffic driving toys, but focusing on the platforms you own pays the biggest dividends.
Comparing this strategy of focusing on traffic without caring about site design isn’t quite like putting lipstick on a pig, though it’s equally misguided. It’s more like devoting all your time and energy toward inviting your mother-in-law for a nice dinner at your house, only for you to fail to clean your place.
🚨 New acoustic attack steals data from keystrokes with 95% accuracy
When Zoom was used for training the sound classification algorithm, the prediction accuracy dropped to 93%, which is still dangerously high, and a record for that medium.
Such an attack severely affects the target’s data security, as it could leak people’s passwords, discussions, messages, or other sensitive information to malicious third parties.