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“Running with scissors is a cardio exercise that can increase your heart rate and require concentration and focus,” says Google’s new AI search feature. “Some say it can also improve your pores and give you strength.”
…
Google suggested that if you’re making pizza but the cheese won’t stick, you could add about an eighth of a cup of glue to the sauce to “give it more tackiness.”

At its core, AI is only as good as its training data. Why would we expect any different from a model that averages the internet?

It is only superhuman when it comes to speed.

via TechCrunch

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Share Your Strategy with Everyone

It’s tempting to keep it to ourselves, but making it collaborative can be much more helpful. Especially in industries and relationships (like agencies) where this isn’t the norm.

Invite them in. Craft a strategy together.

Telling our story well and sharing openly brings together more allies, horsepower, and willingness to take that story to new heights.

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If you use Meta’s Advantage+ Shopping campaigns you may be familiar with the new(ish) audience segments. You may also be confused by a (characteristic) lack of clarity on how they work.

Thankfully, Jon Loomer is here to clear things up.

Per Meta:

If there is an overlap, such that a user will fit into both the ‘Engaged’ and ‘Existing’ category, we will prioritize the association that is lowest in the funnel (i.e ‘Existing’).

Or, as Jon says:

In other words, you don’t need to exclude existing customers when creating the Engaged Audience.

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when corporations talk about values, was it because of ethics? Or aesthetics?

Is it a value or a tactic?

It’ll come out eventually. One compounds goodwill, one erodes it.

via Mister Yam by Yeng Tan 📚

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AI is a sea change.

For marketing:

Out: Control

In: Context

In many ways this is a return to an earlier era of marketing, just with a new technological underpinning meaning the mediums have changed.