The Consumer Price Index (inflation measure) hit it’s lowest growth rate in over two years.
It clocked in at 3% in June.
The last time it was lower was March 2021.
An encouraging sign. CPI is far from the only indicator of economic health, but shoppers will appreciate it at the least.
Steal This: IRL Cart Abandonment Follow Up.
Would you rather compete for space in the inbox or the mailbox?
(And do you know what tool(s) make this possible?)
When asked whether this tactic worked, KetoneAid’s founder Frank said:
“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000.”
via DemandCurve
#theftythursday #marketing
Steal This: IRL Abandoned Cart Follow Up
This won't work for all businesses (duh)—at least not shipping a sample product—but would you rather compete for space in the inbox or the mailbox?
The note says:
Hello! I see you started an order but didn't get around to completing it. Since it costs us $50 to acquire a new customer, I thought it made more sense to just send you a free product to try. Hope you don't mind. I'm sending one of our two flavors of Hard Ketones. Real Buzz, No Booze. Most people need 2 on an empty stomach to feel it, but thought we would start with tasting it. Hope you like it! Use code FrankFreebie for free shipping, I hope this helps make the decision easier! Frank LLosa CEO KetoneAid and Hard Ketones
I don't know what tool they use to make this possible. (Maybe some clever rule writing with this app?)
When asked whether this tactic worked, KetoneAid's founder Frank said:
“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000.”
Post Syllabus:
DemandCurve Growth Newsletter #113: Go overboard with cart abandonment
More GA4 updates:
New, pre-built report: audiences. It includes 6 default metrics and any audience you’ve created with at least 1 user in the timeframe you’ve set.
Starting next month last-click and data-driven will be the only attribution models available for optimization and reporting.
Slowly getting more regex in GA4 🎉
One of the (if not THE) biggest adjustments Google Analytics users need to make in the GA4 transition is realizing the prior version was fully realized by the time it sunset. The new version is being built as we use it.
(The Explore tab is still better.)
Captcha’s are a data collection method for creating labeled data sets for deep learning training, so is this at all surprising?
Bots are better than humans at cracking ‘Are you a robot?’ Captcha tests, study finds
Shoppers be shopping, but they’re searching for savings.
Brand loyalty is being replaced with budget loyalty and deal seeking.
4 of this piece’s 5 holiday shopping predictions relate to this behavior.
- Spending growth will be low
- Buy Now, Pay Later will grow
- It’ll be all about the discounts, and shoppers will wait
Will Prime Day 2 cause an October sales spike though?
4 Questions for Determining Worth (and therefore pricing):
- Am I selling information (commodity) or transformation (value)?
- How much more is the after-state worth than the before-state?
- Could I do this myself and, if so, what will it cost in time and resources?
- If I paid someone else to do this for me, how much would that cost?