The size of your funnel doesn’t matter if it points to a site that won’t perform.
It’s fun to play with all the shiny, traffic driving toys, but focusing on the platforms you own pays the biggest dividends.
Comparing this strategy of focusing on traffic without caring about site design isn’t quite like putting lipstick on a pig, though it’s equally misguided. It’s more like devoting all your time and energy toward inviting your mother-in-law for a nice dinner at your house, only for you to fail to clean your place.
🚨 New acoustic attack steals data from keystrokes with 95% accuracy
When Zoom was used for training the sound classification algorithm, the prediction accuracy dropped to 93%, which is still dangerously high, and a record for that medium.
Such an attack severely affects the target’s data security, as it could leak people’s passwords, discussions, messages, or other sensitive information to malicious third parties.
I stand by the opinion that podcast advertising is woefully underrepresented as a percentage of most marketing medium portfolios.
Almost 42% of the US population now consumes podcasts monthly, with a remarkable 75% of podcast listeners having made or contemplated a purchase after hearing a product or service promotion on their favorite shows.
Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount
TikTok’s looking to align its ad targeting processes with emerging data privacy shifts through the addition of a new offering, called PrivacyGo, which would enable advertisers to match their own CRM info with TikTok’s audience insights, in a privacy-protective way.
The process would essentially function like a data clean room, where collaborating parties share their data into a protected digital space.
Does the Chinese gov’t have a key to the clean room?
But seriously, CRM data will become increasingly important as cookies crumble.
What’s hot like Hansel on YouTube?
- Popular media as a muse: inspired by big media events, like the Barbie movie (aka newsjack mass culture moments)
- The Rise of the Rizz: virality via participation in a viral trend (aka newsjacking viral youth movements)
- Skibidi Toilet: short-form narrative content that leaves open space for the viewer to fill the blanks (basically video as poetry)
- Permission to flex: personality types (or horoscopes) as vehicle for self-sharing without feeling self-promotional
- Chess: ♟️ (or, put a new twist on something old)
YouTube Highlights Latest Shorts Trends to Help Inform Your Content Approach
What are the kids doing these days?
If they’re between the ages of 6-12, they might be listening to podcasts.
Twenty-nine percent of U.S. Kids Ages 6-12 Listen to Podcasts Monthly
A great medium for screen-wary parents.
I’ve been waiting for this since the #BanTikTok fervor.
The Record: Lawsuit: ByteDance’s CapCut app secretly reaps massive amounts of user data
The ByteDance-owned CapCut video editing app gathers significant amounts of private data, including facial scans, from its 200 million active users, generating huge profits and potentially allowing the Chinese government to access that data, according to a proposed class action lawsuit filed in an Illinois federal court.
It’s not about the name of the app, it’s about who has access to the database. (Thus, Apple vs. UK over iMessage & FaceTime.)