Finally!
Google appeared to have gotten rid of the notoriously buggy feature that was GBP call tracking.
Had this issue with a client, glad to see it hit the graveyard.
users reported that the “feature” would send direct calls to the wrong merchant.
self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max.
Feels like two more plots were just reserved in the Google graveyard.
Google: Boost your Search and Display results in Performance Max campaigns - Google Ads Help
Maybe the animal spirits won’t win out this time.
“To me the most important signal out of [Thursday’s data] is that households continue to consume,” Eric Winograd, senior economist at AllianceBernstein, told the Financial Times. “And I don’t think we should expect the consumer to weaken until the labor market does.”
Netflix is courting advertisers with discounted rates:
Some advertisers are now being offered placements of $39 to $45 per 1,000 viewers, the WSJ reported, compared to a previous rate of around $45 to $55.
🎙️Weekend Listens: Lessons from Bud Light, Boring Businesses, and Cop Procedurals
Turns out the Bud Light boycott was good for one thing: marketing lessons.
- Know your customer
- Don't become a commodity (by definition they are easily replaced)
- Stay true to your values
Of course, brands should be allowed to change their values, but it has to be done carefully.
Great bits on why need is better than new, how catchphrases = cult status, defaulting to value, embracing the cringe, why you shouldn't fail short, being wrong is better than boring, and why you should follow your conviction.
And a great reminder for marketers:
We're not solving world hunger. We are trying to help more humans believe in themselves in order to do something in business that could lead to financial freedom for them.
Narratives matter. And brands are narratives.
Notice a Perspectives filter at the top of Google lately?
“Tap the filter, and you’ll exclusively see long- and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms.”
Could Google Seatch reach surpass on-platform reach for brand social content with this?
Google: Learn from others’ experiences with more perspectives on Search
Performance Max now in Microsoft (aka Bing) Ads!
The future: all robots, all the time
Microsoft Advertising Blog: Introducing Microsoft Advertising’s Performance Max
Are You Curious?
If not, this probably isn’t the place for you. I’m curious, about most things, which makes me glad I’m not a cat (the dad jokes are free!). Here I’m mostly curious about marketing—things like branding, strategy, consumer behavior, technology, and ~~~the future~~~.
This place isn’t for specialists. If you only care about influencers or ecommerce or Google Ads you might not like it here (but you might like the linkblog). I want to try to understand it all, the whole box of Legos. And how those bricks fit together to create resilient platforms for brand growth.
I have some specific beliefs about marketing, but we’ll get into those later.
If this isn’t your cup of tea (or coffee or artisanal kombucha or bubbly water), I get it. Thanks for taking the time to check it out. Maybe I’ll see you around the internet.
If you’re still here and (maybe) even more curious than you were at the top, welcome! Maybe toss your email in that box up there so I can slide into your inbox. Or just jump right in.
Stay curious!
How does it serve the user to tell them the price is increasing but not from what / by how much?
I don’t remember how much I pay, but now I have to dig around to compare if I want to.
Don’t use dark patterns to retain customers. Use excellent experiences and delight.
