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2024: the year of audio

research has shown that audio ads outperform video ads in grabbing attention and generating brand recall

The ears hit different, especially in a time of visual overstimulation.

via ExchangeWire

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Trying to decide on a color this year?

Pinterest has identified five key color palettes that will resonate with audiences this year:

  • Gummy Pink
  • Desert Orange
  • Aqua Blue
  • Moss Green
  • Mocha Brown

via Social Media Today

A picture of the Pinterest color palette with various lightnesses included
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OG journo-blogger Matt Welch on legacy media, like the Village Voice & LA Times:

Never could adapt to the new reality. It’s a success curse.

When you’re making that much money, you’re that powerful, the people who work for you—including yourselves—are not going to solve the industry once the industry turns and changes.

This is not just a media problem.

Same could be said of Google right now.

How do you change when the change threatens your business model?

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Companies have moved focus from growth to revenue since Fed rates rose above 0. Especially those that care about their market cap & stock price.

An easy way to do this is to pass a previously internalized cost to customers. If you can pass the blame, even better.

Thus: Meta is passing on the Apple tax for boosted posts to advertisers

The change stems from a 2022 App Store update where Apple extended its typical 30 percent cut of digital purchases to boosted posts.

You can add prepaid funds to your account via a web browser to get around the App Store tax when boosting in-app.

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Finished reading: John Constantine, Hellblazer Vol. 6: Bloodlines by Garth Ennis 📚