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Seems inflation makes ad-supported media more appealing

13% of consumers are opposed to ad tiers on streaming platforms, according to the survey, which polled roughly 18,000 US adults. That’s a significant decrease from last year’s 36% who said they were opposed to ads in exchange for discounted streaming.

There are some forms of media where ads are seen as normal:

  • Radio (now podcasts)
  • TV (now streaming)
  • Publications (now digital in oh so many ways)

The grow first, monetize later playbook is what causes louder disapproval of ads.

via Marketing Brew

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Finished reading: Evil Under the Sun by Agatha Christie 📚

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Create Google search ads, with AI!

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

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TikTok tests feature to make every post shoppable as social media giant moves to create multibillion-dollar e-commerce business

TikTok looks to be following the Chinese social media app playbook, come hell or high water.

I don’t think an “everything app” will happen in the West. User reaction to the aggressive Shop push is increasing my confidence in this prediction.

users have complained about counterfeit and knockoff products sold on TikTok’s marketplace. Some also say the preponderance of ad-like posts from influencers is wrecking the experience.

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Threads is rising, TikTok is stalling, and Instagram is #1.

I’d venture weathering this latest challenger has Meta feeling nearly invulnerable, which is probably why Zuck feels confident enough to embrace open source for AI and the fediverse for Threads.