Test or beta? Who knows, but hopefully it’s a toy we all get.
Google is toying with campaign-level headlines and descriptions.
This is all “as seen on LinkedIn,” but looks like you can add up to 3 headlines & 2 descriptions to an entire campaign and set on-off dates. Perfect for promos.
Older Homeowners Are Staying Put, Freezing Out Young Families
I don’t expect this segment of the housing market to free up anytime soon.
Pandemic stimulus + the Great Resignation was older generations securing their forever homes and preparing for retirement or calling it quits.
The more you know!
How Many Words Fit In A 30 Second Voice Over?
Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover.
For a medium-pace voiceover, allow up to 75 words.
With hard-sell voiceovers, up to 85 words will comfortably fit.
(This is a hint that you should be considering audio ads this year.)
The incredible shrinking podcast industry | Semafor:
dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.
some of the biggest podcasts in the world saw their official listener numbers drop dramatically
Downloads are podcasting’s version of social followers or email subscribers, an empty metric on its own.
The reason these numbers still “matter” is because the outdated traditional advertising value measurement of raw reach is still around.