More thoughts related to my previous post:
Aim to create moments of delight for everyone involved in crafting the story of your brand, customers and team members alike.
Brands are built on relationships. And relationships are built on attention. Giving and receiving. Pay attention to your customers.
More from how “To Make Your Business Stand Out This Christmas”; or, how to do marketing any time of year:
If your employees create a welcoming and warm atmosphere, it can make your business stand out from your rivals. This means you must invest in your people and ensure they are happy and motivated, even at this most stressful time of year in retail.
Make work fun for them
It’s about experience—before, during, and after purchase.
Every touchpoint with your brand writes another line in your brand’s narrative with that customer. And many of those touchpoints are facilitated by a team member.
How “to make your business stand out this Christmas”; or, (for this part) how to market your business any time of year:
Part of the battle to make your business stand out happens before the customer arrives in town or begins browsing online. If you can capture the attention of your target audience in advance, they are more likely to keep an eye out for your brand.
speak to the people most likely to buy from you. Target them with content that will entertain them, touch their emotions, solve their problems or add value to their decision making.
People don’t know about you. Until they do.
Search is splintering, social media is changing, and AI is here, which means the playbook needs to be updated.
For us who have built content and SEO engines in the past, we have to start to build engagement engines.
We have to move from an era where we did SEO-led growth and information-led growth, to engagement-led growth, personality-led growth.
It’s about creating engaging media as more channels are creator-focused over brand-focused.
Scratch and sniff marketing?
Snap has filed a patent that…
introduces specially-modalized stickers, that when used in a chat, allow the recipient at the other end to experience certain scents. This is achieved by the recipient interacting with the sticker on their screen through a tap or rub, triggering the release of the associated smell.
Of course, this depends on device makers adding the necessary underlying tech to make it possible. (Which is why so many platforms want to be device makers.)