An anecdote via Andrew Foxwell on Today in Digital Marketing(https://todayindigital.com/premium/):

A company is spending $300k / month on Meta ads and it’s all being spent on 2 Advantage+ Shopping campaigns.

Meta (& Google) is an AI platform.

(Still may want to curate your placements)


Instagram Chief Offers Insight Into Threads Content Ranking

To clarify, having a comprehensive list of every post with a specific word in chronological order inevitably means spammers and other bad actors pummel the view with content by simply adding the relevant words or tags.

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To avoid getting overrun with bad actors and bots, search products need some ranking. You can show results in chronological order, but you then need to omit bad content that doesn’t quite cross the line and qualify to get taken down.

It’s almost like we can learn from keyword stuffing and toxic Twitter.


Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

I got the pitch 404 Media mentions via a client, but I’m skeptical.

I don’t see Amazon & Google selling smart speaker convo data when they make piles of money off advertising.

I think this would be tough to pull off on iOS devices (but someone with more knowledge of the SDKs would be better to ask).

Smart TVs are a lawless frontier, so sure.

I would think most of this data is from Cox Media property apps on Android devices.

Or maybe I’m thinking wishfully.


More on Threads’ ActivityPub tests

a step towards fediverse and ActivityPub support. So, this is an open protocol for social networks so that they can talk to each other, and so you can actually even move eventually your followers from one app to another — Mastodon being one of the bigger ones.

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over 2024 we’re going to be adding the ability to post from Threads to these other servers. We’re going to eventually also support the ability to show replies in Threads natively, and eventually allow you to even follow accounts on those other servers from the Threads app itself.

_via Manton


🚫🍪

On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We’ll roll this out to 1% of Chrome users globally, a key milestone in our Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024

Google is killing the cookie (for real this time!)